With its scale and location, Eastown will become east Cairo’s premier
urban city center. Eastown is strategically situated on road 90, immediately adjacent
to the American University in Cairo’s new campus, a short drive
from Cairo international Airport and in the midst of the flourishing
communities of New Cairo and Kattameya. Built on 860,000 square meters of land, twice the size of london’s
Canary Wharf, Eastown will provide approximately one million
square meters of premium residential, retail and office space while
offering the best in shopping, entertainment and sustainable living. Here, over 25,000 residents, retail staff and office employees
can enjoy a vibrant environment where buildings are integrated
into the landscape, where traffic is kept to a minimum and the air
is cleaner. As well as its own business shopping and entertainment districts,
Eastown will include several hotels and serviced apartments,
providing a total of 800 rooms with health clubs, spas and
conference facilities. Eastown is a city center of contemporary buildings, beautifully landscaped piazzas and parks. Eastown is structured around two axes; the pedestrian-oriented commercial and shopping spine of Central Avenue, and a tree-lined Green spine. The two axes converge in a large public square in Eastown’s Entertainment Quarter. The Green spine runs through the heart of Eastown’s residential area. A jogging path winds its way through this area, linking the residential and commercial neighborhoods. The pedestrian Central Avenue links the southeastern limits of the new campus of the American University in Cairo with Wist Al-Balad, which is positioned on higher ground overlooking the rest of the city center. Also along Central Avenue is the indoor-outdoor galleria which lies at the heart of Eastown’s shopping district. Underground car parks, wide thoroughfares and easy access via New Cairo’s main road 90 and the ring road mean that for once, driving, just like cycling and walking, will be a pleasure. surrounded by some of Egypt’s top educational establishments, and populated by ambitious young urbanizes, Eastown will have an energy and dynamism of its own. From carving out a career in the business district, to studying for a degree, or raising a family, this is the place to make it happen. And when a change of job or a move to a bigger place is in order, Eastown can help you meet the challenge. From the outset, Eastown was planned to offer flexibility and diversity. The east end of town will be predominately commercial; it will be clustered around the central pedestrian avenue’s shopping and nightlife and the offices of the Central Business district. The calmer district to the west is given over to residential neighborhoods overlooking parks and tree-lined pedestrian spaces. in the middle will be mixed-use communities, home to small businesses, independent shops, lofts and penthouses.
