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We are a group of intellectual property law specialists with decades of experience in multinational companies or as consultants in various law firms

11/08/2026

August 11th 1942, actress and inventor Hedy Lamarr was granted a patent for a “Secret Communication System” an invention she developed with composer George Antheil during World War II.

Often celebrated for her extraordinary beauty, behind the image was a deeply curious and inventive mind.
Although her contribution was largely forgotten for decades, she was a woman whose ideas were decades ahead of their time.

Swipe through to read more about the star behind the invention!

07/08/2026

Christian Dior is challenging Sincerely Jules brand over its attempt to register SINCERELY JULES for cosmetics and fragrances, arguing that consumers could confuse it with Dior's longstanding JULES fragrance trademark.

What's particularly interesting is that the two brands have apparently coexisted for years in different markets without issue. The dispute only emerged when Sincerely Jules expanded into beauty.

The case highlights an important trademark lesson: clearance is not a one-time exercise. A name that is available for apparel or lifestyle products may face entirely different risks when a brand enters cosmetics, fragrances, or other adjacent markets.

Could your next product launch create a trademark conflict even if your brand has coexisted peacefully for years?

🔗 Read the full story: https://www.netinfluencer.com/christian-dior-opposes-influencer-founded-brand-sincerely-jules-over-beauty-trademark/

03/08/2026

Color trademarks are often seen as the ultimate branding achievement. A signature shade becomes so recognizable that consumers instantly know the source.

But trademark law has never been entirely comfortable with color monopolies. Color can be a powerful intellectual property asset but only when it is treated as a long-term discipline.

In their latest article, Mark Green and Kristi Grabovari explore why recognition alone is rarely enough. From proving acquired distinctiveness to overcoming functionality concerns and defining protection with precision, they examine the legal hurdles brands must clear to secure rights in a color.

🔗 Read the full article here: https://hssipm.com/2026/07/22/the-color-monopoly-aesthetics-competition-and-the-burden-of-proof/

31/07/2026

A U.S. appeals court upheld the dismissal of a lawsuit brought by sculptor Michael Hayden, who alleged that Koons used his sculpture without permission in the controversial Made in Heaven series. The court found that a reasonably diligent copyright owner should have discovered the alleged infringement decades earlier, given the extensive media attention surrounding the works.

The decision is a reminder that copyright protection and copyright enforcement are not the same. Even if a claim has merit, waiting too long to act can be enough to lose the case.

How long is too long to enforce your IP rights, and could publicity itself start the clock?

Read the full story: https://news.artnet.com/art-world/jeff-koons-made-in-heaven-copyright-dispute-2789631

27/07/2026

Over the years, our Swiss IP Counsel Roundtables have become a place where ideas are challenged, experiences are shared, and meaningful connections are made.

Looking back at these moments, we're grateful to everyone who has joined us along the way. We can't wait to continue the conversation and welcome both familiar and new faces at future roundtables.

Here's to the next one!

24/07/2026

July 24, 1975, Giorgio Armani and Sergio Galeotti registered the company Giorgio Armani S.p.A. in Italy, their iconic logo was designed at the same time.
Establishing one of the world’s most recognizable luxury fashion houses, Armani’s journey was built on precision, elegance, and timeless design.

The brand’s iconic logo, has remained unchanged ever since. Its bold black lettering and refined serif typeface reflect the same values that define Armani: simplicity, sophistication, and enduring quality.
Swipe through to discover the story behind it!

23/07/2026

A little behind the scenes from Zurich. 📍

Between hosting the 11th Swiss IP Counsel Roundtable, moderating discussions, making sure everything ran smoothly and having lunch by the lake, there was just enough time for a quick selfie!

In case you missed it, or would like a recap you can read all about it on our blog: https://hssipm.com/2026/07/22/11th-ip-counsel-roundtable/

22/07/2026

McLaren’s entry into premium golf equipment brings automotive engineering into one of the most heavily patented consumer goods categories. Bugatti has taken a different route, partnering with Honma to combine a powerful luxury brand with established golf manufacturing expertise and IP.

The contrast highlights two different approaches to entering a new market: build around your own technology or collaborate with a partner that already owns valuable know-how.

But partnerships bring their own risks. When a famous trademark is licensed to a third-party manufacturer, quality control is not just a contractual detail it can be essential to maintaining trademark rights.

What happens when the real competition is not on the course, but in the patent landscape?

🔗 Read the full story: https://ipwatchdog.com/2026/07/16/the-ip-behind-the-putter-golfs-new-intellectual-property-race/

17/07/2026

The luxury brand recently won damages after a Chinese court found that the tea chain's floral logo infringed Louis Vuitton's iconic monogram. But the ruling has sparked public debate, with critics arguing the design resembles a traditional Chinese floral pattern rather than a luxury fashion mark.

The case highlights an increasingly important challenge for global brands: trademark enforcement is no longer judged solely in court. Public perception, cultural context, and local sensitivities can shape how legal victories are received.

Can a trademark be legally enforceable but still lose in the court of public opinion?

🔗 Read the full story: https://www.scmp.com/economy/china-economy/article/3360560/louis-vuitton-takes-chinas-trademark-regulator-court-legal-drive-continues

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