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HSS IPM

We are a group of intellectual property law specialists with decades of experience in multinational companies or as consultants in various law firms

29/05/2026

German company sprd.net sought exclusive rights over versions of the “I ♥️” symbol placed on specific areas of garments, including the chest and neck label of T-shirts and sweatshirts. However, both the EUIPO and the EU General Court found that the expression simply communicates a common message rather than identifying the commercial origin of the products.

The company argued that the placement of the design on the garments gave the mark a unique character, but the court disagreed, stating that neither the symbol itself nor its positioning was enough to distinguish the products from those of other brands.

🔗 Read more about this decision: https://www.euronews.com/my-europe/2025/07/09/too-much-love-to-own-eu-court-blocks-i-love-trademark-request

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28/05/2026

We’re so proud to see Fernanda representing HSS IPM @ WIPO!

Fernanda recently took part in an advanced WIPO workshop, connecting with experts from across the IP field and exchanging valuable insights on current industry developments.

Congratulations! 🎉

27/05/2026

It’s not everyday that remote workers can meet for a Theater night! After working across time zones Claire, Kristi, Sèverine and Fernanda got to meet in person for a nice HSSIPM Team meeting in London.

22/05/2026

AXA has lost, for the second time, a cybersquatting dispute over the domain name “axa.org”.

Although the panel questioned the credibility of the registrant’s explanation, it ultimately ruled against AXA on a key issue: bad faith registration and use.

The decision emphasized that short three-letter domains often carry independent semantic and commercial value beyond a single trademark owner. In this case, the panel found that “axa” could plausibly function as an acronym, personal name, or term with meanings unrelated to the insurance company, making it difficult to prove the domain was registered solely to target the AXA brand.

🔗 Read the full article: https://domainnamewire.com/2026/05/20/insurance-company-axa-loses-second-cybersquatting-dispute-against-axa-org/

20/05/2026

Still thinking about those two mornings in London!

Two amazing days of running, networking, conversations, and seeing the city from a different perspective.
To everyone who joined, thank you for bringing the energy, the conversations, and the good vibes every step of the way. Special mention to local hosts (with the most!) Nick Fenner, Mark Green, Emy Gerónimo Fernández, and Sanjay Raphael for the amazing routes and for showing us the way.

Until the next run!

15/05/2026

FKA Twigs is now facing counterclaims in her ongoing trademark dispute with indie band The Twigs. While FKA Twigs argues the band was aware of her use of the name for over a decade, the band claims the issue intensified when the artist allegedly began dropping the “FKA” prefix in public-facing uses in 2019.

According to the countersuit, the band argues that the growing public association between the artist and the standalone “Twigs” name has overwhelmed its own goodwill and increased the likelihood of confusion within the same commercial space.

For IP practitioners, the case raises important questions around coexistence agreements, progressive brand evolution, and how marketplace use can reshape trademark analysis over time. It also highlights a recurring issue in entertainment law: whether long periods of coexistence weaken infringement claims or whether changing consumer perception can revive them.

12/05/2026

Two mornings. Two routes. Zero concessions to the British sky.

Last week, we traded the suits for the pavement. To everyone who laced up for Mile Mates: thank you for the energy!

Monday took us around the Tower of London, with sharp corners and historic lines. By Wednesday, we were weaving through the steel and public art of Canary Wharf and the Isle of Dogs. The weather tried to intervene, but it only made the London atmosphere feel more authentic. 🇬🇧✨

A massive thank you to our local hosts - Nick Fenner, Mark Green, Emy Gerónimo Fernández, Kirsten Davies, and Sanjay Raphael - for the navigation and the local insight. You made the city feel like home for a few miles.

See you next year!

08/05/2026

The claim was filed by New York designer Denise Cesare, founder of the brand Fits Everybody To A T, who argues she has held rights to the name for nearly a decade. According to the complaint, Skims moved forward with the branding despite allegedly receiving repeated notice of Cesare’s prior trademark rights.
The lawsuit claims that Skims’ scale and visibility have caused consumer confusion and buried the smaller company in online search results.

Cesare is seeking damages, legal costs, and an injunction preventing Skims from continuing to use the phrase.
🔗 Read the full article: https://caliber.az/en/post/kim-kardashian-s-skims-faces-trademark-lawsuit-over-name

30/04/2026

According to the complaint, the alleged infringement goes beyond a single film, covering multiple sequels including Avatar: Fire and Ash, and extends to storylines, settings, and even dialogue. Ryder claims that these elements form a core part of the franchise.

The case is significant not only because of the scale of the claim (over $1B in damages), but also because of what’s at stake: potential injunctions that could impact how the franchise is distributed, monetized, or developed moving forward.

When does “inspiration” evolve into actionable appropriation at a franchise level? As the case progresses, attention will likely focus on early procedural stages, read the full article here: https://finance.yahoo.com/markets/stocks/articles/copyright-lawsuit-tests-avatar-role-130745497.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALAc9nGNKUgesWr04AZPV2nLN8qhMWwLTpM-CBtbQL41GOKUCcnUSfA_MnDobhId8xA4ih2sfuN-qcoyB97AReqEfct_55vOOMaMmi2lYfQkkJixOn6m8HFDrlmQ9F8Yh53PSVzIneT0r2aK

28/04/2026

We're delighted to have had Claire Kowarsky be part of the 3rd international conference on Trademarks, Domain Names, Copyright and Intellectual Property this time touching on the topic: Protection of IP in Digital Environment in Belgrade, Serbia! Huge thanks to Igor Mocni and the organizing team for having us!

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