09/29/2026
🚨 A Toronto politician 🇨🇦 is using AI to write his supporters’ comments. And critics are calling it “cyborg propaganda.” 😳
Here is the law.
🤖 THE STORY
Brad Bradford’s campaign is using an app called Victory App.
It scans social media for posts about him. It generates unique AI-written comments. It sends them to supporters to post under their own names.
Users get points for posting — and for uploading their phone contacts.
The campaign says: “There’s no rewards, there’s no facetime, there’s nothing like that.”
But a recording obtained by the National Observer shows a strategist telling supporters: “The points system will be used. There are going to be rewards.”
The campaign says one thing. The recording says another.
⚖️ IS AI AN EQUALIZER?
Anatoliy Gruzd (Toronto Metropolitan University): AI is “relatively low cost and can increase a campaign’s reach” — helping under-resourced teams compete with deep-pocketed rivals.
Alex Marland (Acadia University): Using AI isn’t unethical — “it depends on how it’s applied.”
But the concern? AI can “create an illusion of consensus” when the consensus doesn’t exist. It can flood social media with identical messages that look like organic support.
🔒 THE PRIVACY PROBLEM
The app allowed supporters to search for Torontonians by name — and see their home addresses and phone numbers.
Ontario’s Municipal Elections Act requires written acknowledgement from anyone who receives voters’ list data.
The campaign’s own privacy policy requires the same.
The National Observer was given access to the app and its data — and was never asked to sign.
AI isn’t inherently undemocratic. But manufacturing the appearance of consensus — that’s where the line gets crossed.
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