10/28/2021
This is basically what I look like when I’m filming. No fancy equipments, just walking around with my vlogging camera.
🎥 DOCUMENTING versus CREATING. ✨
Now, SAVE THIS POST first 👈🏼
Did you know that this is actually a content marketing strategy created that he calls Document, Don’t Create.
Document, Don’t Create is the idea that a successful content marketing strategy is built around publishing a lot of content on a regular basis, and the only way to do that scalably is to document your process instead of creating content from scratch.
He said, “You should be putting out content on a very regular basis. You should start a pillar show. You should be doing Instagram stories and Snapchat stories at scale. You should be putting out 7 – 25 pieces of content on both those platforms a day. And let me explain how. Don’t go fancy. Document, don’t create. It’s a big shift.”
When it comes to making that much content, he compares it to producing The Real World and the Kardashians instead of Star Wars and Friends.🤯
In other words, don’t spend forever planning out every frame.
You see, almost all of my VLOG 001 episodes with these amazing Realtors and CEO’s were also the first time I’ve met then.
I just turn on the camera and capture real, behind-the-scenes moments of their businesses.
You can do this for yourself too!
Let me tell you how, JUST START. 😎
