08/28/2026
I heard a real estate horror story recently.
Not the kind where the deal fell apart.
Worse.
Everything closed perfectly… and now they hate the house they bought.
They sold their home first.
Then they started seriously looking at what they were going to buy.
And that’s when they discovered something pretty important:
What they wanted didn’t exist at their price point.
But now their house was SOLD.
They had 60 days.
Sixty days to figure out where they wanted to live, what kind of house would work, what they could actually afford and somehow find it, negotiate it and buy it and close it.
So they compromised.
And compromised some more.
Until they bought something they now regret.
I’m going to say something that may not make me terribly popular with some of my fellow Realtors:
That should never have happened.
In my process, we do Market Orientation before the sign goes on the lawn.
We go shopping.
Not to buy.
To LEARN.
What does your budget actually get you?
Do the homes you imagine moving into even exist?
Which areas work?
What are you willing to compromise on?
What are you absolutely NOT willing to compromise on?
And most importantly:
Does this move actually make sense right now?
Because sometimes Market Orientation tells us, Yep. We have a plan. Let's sell.
Sometimes it tells us expectations need to change.
And sometimes?
It tells us not to sell the damn house yet.
That's useful information to have BEFORE you're staring at a 60-day closing date.
My job isn't to get your house sold as quickly as possible so we can race off and buy another one.
My job is to make sure the move makes sense before we set the whole thing in motion.
Because two successful transactions that leave you miserable aren't actually a success.
The agent may have been paid twice.
But the client gets to live with the decision.
And that’s exactly why I believe the planning has to come first.