11/06/2026
Who actually uses a Buyer's Agent?
If you believe some of the comments online, you'd think it's only wealthy investors chasing secret off-market deals.
In reality, many of the people I work with are everyday owner-occupiers.
🏠 The widow who hasn't bought a property in 35 years.
🏠 The divorcee suddenly navigating the market alone.
🏠 The single buyer carrying every decision themselves.
🏠 The young couple trying to filter advice from parents, friends and social media.
🏠 The buyer who's exhausted after months of inspections and starting to doubt their own judgement.
Finding properties is rarely the hard part.
Making a confident decision often is.
One of my favourite moments was a young couple thanking me after settlement and jokingly saying, "Thanks Dad."
It made me laugh, but it also captured what many buyers are really looking for — an independent voice, some guidance, and someone in their corner during a major life decision.
I've written a new article about the people who often choose to use a Buyer's Agent and why.
Link in comments.