15/10/2026
Starting a new business outside a restraint area does not necessarily mean you are prohibited from advertising online.
A restraint of trade clause may restrict where a former employee or business owner can compete, the services they can provide or whether they can approach former clients. However, the mere accessibility of a website or social media page within a restricted area does not automatically constitute a breach.
The distinction often lies between maintaining a general online presence and actively targeting customers within the restricted area. Activities such as postcode-targeted advertising, promoting services in restricted suburbs or directly approaching former clients may carry greater legal risks.
Whether these activities breach a restraint depends on the wording of the agreement, the nature of the business activities and whether the restrictions are reasonably necessary to protect a legitimate business interest.
Read our full article on restraint of trade and online advertising here: https://robinsonnielsen.com.au/restraint-of-trade-can-you-advertise-a-new-business-online/
General information only. Not legal advice.