02/09/2026
Choosing a business name? Check it before you build your brand around it.
Before investing in your website, branding and marketing, it is worth checking whether someone else is already using or has registered the name you have in mind.
In this podcast snippet, our Principal Lawyer explains two useful places to start your search: IP Australia’s trade mark search and the ABN Lookup for existing business names.
A few minutes of research at the beginning could help you identify potential issues before you invest in building the brand.
If you need legal advice about trade marks, brand protection or establishing your business, contact Leo Lawyers on (02) 8201 0051 or [email protected].