08/10/2026
A franchisor makes a commercial decision that hurts a franchisee’s bottom line. Does that mean they’ve failed to act in good faith? Not necessarily.
Franchisors generally have significant discretion over how their franchise system operates – from changing products and branding to setting prices and introducing new strategies. But that discretion must be exercised in good faith.
The distinction was tested in a case involving Pizza Hut franchisees, who suffered financial losses after the franchisor introduced a strategy that reduced pizza prices and simplified the product range.
The Court found that good faith and reasonableness should be considered together. The question wasn’t simply whether the commercial decision produced a reasonable outcome for every franchisee, but the quality of the franchisor’s conduct in making that decision.
It’s an important distinction for both sides of a franchise relationship.
For franchisors, commercial decisions should be properly considered, consistent with the franchise agreement and made with franchisees’ rights and interests in mind.
For franchisees, it’s important to understand how much discretion a franchise agreement gives the franchisor – and how changes to the broader franchise system could affect your individual business.
Good faith doesn’t remove commercial risk from franchising. A well-drafted agreement and a clear understanding of each party’s rights can help both sides navigate that risk.