Parley Property Advisory

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Parley Property Advisory If you are a home buyer, investor or first time buyer and don’t know where to go to get professional advice you can trust, you have come to the right place.

We will simplify the buying process by finding you the right property sooner. Parley Property Advisory is a leading independent buyer's advocate / buyers agent in Melbourne renowned for its wealth of experience, depth of knowledge and personalised attention in all things real estate. Our clients experience is something rare and wonderful. We work with you to uncover the issues causing you the most stress and anxiety, then put in place strategies that will have you feeling 100% confident and supported throughout the property transaction. We respect and appreciate that buying and selling property is a major milestone for most people not always familiar with the ever-changing market trends in real estate. At Parley Property Advisory we simplify the process by minimising the risk, reducing emotion, saving you time and money as we navigate the often complex world of real estate negotiations on your behalf. We tap into our extensive networks, market insights and industry databases to source the ideal property for you.

Buyer Mistake Series: #3 Buying for today, not tomorrow.A property might tick every box for your life right now, but wh...
12/10/2026

Buyer Mistake Series: #3 Buying for today, not tomorrow.

A property might tick every box for your life right now, but what about in 3, 5 or 10 years?

One of the biggest mistakes buyers can make is focusing only on their immediate needs without considering how their lifestyle may change or how the property will appeal to future buyers.

Before you buy, think beyond settlement day. Consider the location, layout, future demand and long-term value alongside what works for you today.

A good purchase should work for your future, too.

09/10/2026

Auction rules are changing. What does this mean for buyers?

From 1 October, new requirements around disclosing auction reserve prices came into effect and they are changing the way properties are marketed.

But what will this actually mean for buyers, vendors and the auction process?

In Part 1 of our two-part series, Luke breaks down what's changing, what buyers should be aware of and how the new requirements could impact the market.

🎥 Watch Part 1 now, and stay tuned for Part 2 coming soon.

Major infrastructure can change the way a suburb functions, but it doesn’t automatically mean every nearby property will...
30/09/2026

Major infrastructure can change the way a suburb functions, but it doesn’t automatically mean every nearby property will benefit.

In a recent https://zurl.co/Q1P2X article, Parley Director Luke Assigal shared his perspective on the Suburban Rail Loop and why buyers still need to look beyond the headline project itself.

Transport access, amenity, housing stock, demographics and even the exact street can all influence how a property performs over time.

As Luke put it: “You cannot simply assume that because one suburb is performing strongly, every adjoining postcode will follow it.”

A good location is more than a postcode and good buying decisions come down to understanding the detail.

Introducing our new series: Behind the Advocate.Over the coming months, we're reintroducing the people behind Parley Pro...
28/09/2026

Introducing our new series: Behind the Advocate.

Over the coming months, we're reintroducing the people behind Parley Property Advisory.

First up is our Director, Luke.

From what motivates him as a buyers advocate to the advice he gives every client, this series is all about getting to know the people behind the strategy.

Swipe through to learn more.

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We recently kicked off our Buyer Mistake Series with focusing on price instead of value. This month, we’re looking at an...
23/09/2026

We recently kicked off our Buyer Mistake Series with focusing on price instead of value. This month, we’re looking at another common trap: letting emotion take over.

It’s easy to fall in love with a property, but when emotion starts driving the decision, buyers can find themselves overpaying or overlooking important fundamentals.

The key? Know your criteria, your strategy and your limits before you start looking. Then, when the right property comes along, you can make the decision with confidence, not just emotion.

Stay tuned for Buyer Mistake #3

Spring is here, and so is a new season of property opportunities!If buying is on your radar this spring, preparation is ...
09/09/2026

Spring is here, and so is a new season of property opportunities!

If buying is on your radar this spring, preparation is key. Get clear on what you’re looking for, know your numbers and understand the market before the right property comes along.

More choice can also mean more competition, and being prepared puts you in a stronger position when it’s time to act.

Thinking about making a move this spring? Let’s talk. 🏡

The Federal Budget created plenty of discussion around housing affordability.A few months on, we're starting to see how ...
26/08/2026

The Federal Budget created plenty of discussion around housing affordability.

A few months on, we're starting to see how buyers and investors are responding.

While headlines often focus on policy announcements, we're seeing cautious buyers, continued rental pressure and more people taking extra time before making their next move.

Could buying just one suburb over save you thousands?Recent research highlighted that neighbouring Melbourne suburbs can...
19/08/2026

Could buying just one suburb over save you thousands?

Recent research highlighted that neighbouring Melbourne suburbs can have price differences of up to $253,000, despite offering similar lifestyle and amenity.

As our Director, Luke Assigal, recently shared with https://zurl.co/J7Rsk, it's not as simple as choosing the cheaper suburb.

Every location needs to be assessed on its own merits. Transport, amenities, demographics, housing stock and even individual streets can have a significant impact on long-term performance.

Sometimes crossing a suburb boundary is a smart move. Other times, there's a reason for the price difference.

📅 NEW DATE!Our Confident Homebuyer Webinar has been rescheduled.Join us on Tuesday 1 September at 7pm for a practical di...
18/08/2026

📅 NEW DATE!

Our Confident Homebuyer Webinar has been rescheduled.

Join us on Tuesday 1 September at 7pm for a practical discussion on today’s property market, lending environment and how to approach your next property decision with confidence.

💻 Online via Google Meet
🗓 Tuesday 1 September
⏰ 7:00pm–8:00pm

Already registered? We’ll see you on the new date!
Not registered yet? There’s still time — link in bio.

Thinking about buying but not sure if now is the right time?With so much market commentary and conflicting advice, it's ...
17/08/2026

Thinking about buying but not sure if now is the right time?

With so much market commentary and conflicting advice, it's easy to feel overwhelmed.

Join us for our FREE Confident Homebuyer Webinar, where we'll unpack what's happening in today's property market, share practical buying strategies and answer your questions live.

📅 Thursday 20 August
🕢 7:30pm – 8:30pm (AEST)
💻 Online via Google Meet

Whether you're buying your first home, upgrading or simply exploring your options, this session is designed to help you make your next property decision with confidence.

👉 Register via the link in our bio or send us a DM.

Address

Waterman Richmond, Suite 24, Level 1 East, 678 Victoria Street
Richmond, VIC
3121

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

Telephone

+611300887861

Website

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