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Anisimoff Legal Specialist advertising, marketing & media law firm dedicated to providing practical commercial advice

Lawmakers are closing legal loopholes that allowed subscription packages for entries into continuous and ongoing high-va...
30/09/2026

Lawmakers are closing legal loopholes that allowed subscription packages for entries into continuous and ongoing high-value promotional draws.

Stay ahead of trade promotion law changes by reviewing our update on Interactive Gambling Law Amendments: https://anisimoff.com.au/closing-the-loophole-update/

👉 Have questions … Talk to our team.

Misleading “99c delivery fee” claims have landed McDonald’s in hot water with Ad Standards, after the Community Panel fo...
23/09/2026

Misleading “99c delivery fee” claims have landed McDonald’s in hot water with Ad Standards, after the Community Panel found its McDelivery ads breached the AANA Food and Beverages Advertising Code.

In our latest article, Mark Armstrong unpacks what the Panel found misleading about the campaign and how this contrasts with potential exposure under the Australian Consumer Law.

If your business is using “low fee” or other pricing related messaging in ads, this decision is essential reading. Read on below to find out why getting pricing claims correct and keeping out of the ACCC’s radar are so important, as explored through this cautionary tale.

đź”— https://anisimoff.com.au/ad-standards-finds-mcdonalds-ads-in-breach-of-advertising-codes-over-misleading-delivery-fee/

💡The Myth:If the client loves the new name, we’re ready to launch. 💡The Reality: Creative approval and legal availabili...
16/09/2026

đź’ˇThe Myth:

If the client loves the new name, we’re ready to launch.

đź’ˇThe Reality:

Creative approval and legal availability are not the same thing.

The best agencies build clearance checks into their naming and branding process.

Need help with a search? Talk to our team: https://anisimoff.com.au/contact-us/

Are small businesses exempt from redundancy consultation obligations? The short answer is no. In our latest article, Dal...
11/09/2026

Are small businesses exempt from redundancy consultation obligations? The short answer is no.

In our latest article, Dalinee Bangaroo and Clint Fillipou analyse a recent Full Bench decision of the Fair Work Commission that reminds small business employers of their redundancy consultation obligations under the FW Act before making employees redundant. Employers should identify applicable award or contractual obligations, provide employees with relevant information, genuinely consider feedback, and document the process before making final decisions.

The case demonstrates that even where genuine commercial reasons exist for reducing headcount, failing to undertake meaningful consultation can result in a redundancy not being considered "genuine", exposing small business employers to significant legal and financial risk.

If you are a small business owner navigating workforce changes, this is essential reading.

Read the full article on our website and make sure your redundancy processes are compliant and defensible: https://anisimoff.com.au/lessons-from-orientile-pty-ltd-v-carson-q-zhang/

🏆 Anisimoff Legal is proud to sponsor the Independent Agency 50+ category at the 2026 B&T Awards.Independent agencies co...
11/09/2026

🏆 Anisimoff Legal is proud to sponsor the Independent Agency 50+ category at the 2026 B&T Awards.

Independent agencies continue to shape and strengthen our industry through creativity, innovation and fearless thinking. We're thrilled to help recognise their achievements and celebrate alongside the best in the business.

See you at the awards! 🎉

A simple competition can become more complicated than expected depending on how entries are collected and winners are se...
09/09/2026

A simple competition can become more complicated than expected depending on how entries are collected and winners are selected.

👉 Have a promotions question? Get in touch with our team:

https://anisimoff.com.au/contact-us/

Australia’s privacy landscape is on the brink of its biggest shake-up in years. The new Exposure Draft of the Privacy Am...
04/09/2026

Australia’s privacy landscape is on the brink of its biggest shake-up in years.

The new Exposure Draft of the Privacy Amendment (Personal Data Protection) Bill 2026 puts a spotlight on how businesses collect, personalise and activate customer data. Key proposals that Bianca Lopez breaks down in our latest article include:

• A “fair and reasonable” test for handling personal information, going beyond checkbox consent
• A tighter, statutory definition of consent (no more relying on broad, bundled permissions)
• Stronger rules for direct marketing, data sharing and trading in personal information
• Shortened data breach notification timeframes and more disciplined data retention

For brands, agencies and digital platforms, this isn’t just a privacy policy refresh, it’s a fundamental rethink of data governance, marketing practices and AI-driven customer insights.

Our latest article unpacks what Tranche 2 means in practice and how to start preparing now.

Read the article: https://anisimoff.com.au/tranche-2-australias-privacy-law-reforms/

UPDATE📢 The rules for trade promotion lotteries in Australia just changed, and many “promo” campaigns could soon be trea...
28/08/2026

UPDATE📢

The rules for trade promotion lotteries in Australia just changed, and many “promo” campaigns could soon be treated as prohibited interactive gambling services under the IGA.

In our latest article Matt Hansen unpacks the new criteria for qualifying as a trade promotion gambling service, why ongoing or recurring draws are now high-risk and what businesses running lotteries, prize draws or subscription-style promos must do before 1 January 2027.

If your marketing relies on competitions or giveaways, this is a must-read.

👉 https://anisimoff.com.au/closing-the-loophole-update/

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