01/04/2025
In any industry, having the right person for the job makes all the difference. You wouldn’t hire a general PT to manage an elite athlete’s strength and conditioning. You’d engage an S&C coach who understands the sport, its demands, and its risks inside and out.
The same applies to legal and business decisions in sport. A sports lawyer isn’t just a lawyer who happens to work with sports clients. They understand the unique regulations, commercial realities, and governance structures that shape the industry. They know the difference between a standard sponsorship agreement and one with complex third-party restriction considerations. They understand the regulatory bodies and integrity frameworks that can make or break a career or business.
My clients don’t need to waste time explaining how their industry works. I already know. They come to me because I understand their world, the challenges they face, and what’s at stake. That means they can focus on their business while I handle the legal complexities that come with it.
If a pastoralist came to me with mining tenement issues, I wouldn’t be the right person for the job. That’s not my area, and they wouldn’t get the best advice from me. The same applies in sport. An athlete or sports business doesn’t just need a lawyer. It needs a lawyer who knows the industry inside and out. Because in sport, like in business, the smallest details often determine the outcome.
If your organisation is operating in the sports industry, it makes sense to have a legal team that knows the field just as well as you do.