Quick Off The Mark

04/02/2026

Website/Email Issues -

We apologise to any of our clients that may have tried to email us in the past couple of days. Unfortunately, we are having technical issues with our domain and website provider. They are investigating and we hope to be back online soon.

If you have an enquiry and need earlier attention, please send to our parent company's email address - [email protected] and we will be sure to reply promptly.

Thank you for your understanding.

21/09/2018

Did you know a trademark exists whether you've registered it or not? By its definition a trademark is a sign you're using (or planning to use) to distinguish certain goods or services from others, but what happens if you use your trademark before you register? Hopefully this one helps answer that very question for you :)

  We’re all familiar the little TM and R symbols that we see frequently on business names and products. However, when it comes to the process of actually registering a trademark or having to do it yourself, we know that often business owners are not sure where to begin. Trademarks, their registra...

11/09/2018

Apologies in the delay between updates folks - time flies when you're having fun they say! A few new posts up at the blog since we last posted here... Often we're asked "what can I trademark?" The flip side of this of course is things that cannot be registered as trademarks - hopefully this article helps answers those questions

What can and can't be trademarked? Trademark attorney Jacqui Pryor explains the what things can be trademarked including colours, words, shapes, sounds and even smells.

02/01/2018

Happy New Year everyone! Wishing you all an amazing year ahead. We have posted about a few more complex trademark topics lately - but what does registering a trademark really do for your business? Why should you consider registering a trademark? Hopefully this article will help answer some questions, and always feel free to get in touch with any questions :)

Trademark Attorney Jacqui Pryor explains the basic ins and outs when it comes to how a trademark can protect your businesses services and products.

19/12/2017

What Happens if Someone Has a Similar Business Name to Mine, Can I Still Register it as a Trademark? If you've ever wondered whether you can register a trademark knowing a similar business name exists... this post will answer the question.

Trademark Attorney Jacqui Pryor explains the importance of protecting your brand and intellectual property from any possible infringements

02/11/2017

How long does it take to register a trademark in Australia? One of the most often asked questions! The short answer is a minimum of 7.5 months...

Professional Trademark Attorney Jacqui Pryror answers commonly asked questions about how long it takes to register a trademark in Australia.

17/10/2017

It's been a while since we last posted... we've been busy behind the scenes! A new, fresh looking website and new informative articles are now being regularly uploaded to the blog... as always, don't hesitate to contact us with any questions at all about trademark registration!

http://www.quickoffthemark.com.au/blog/should-i-own-my-trademark-or-should-my-company/

Essentially when looking at how your trademark should be registered – either under your name or your business – there is no fixed answer that will necessary apply to everyone. A trade marks attorney will need to look at your individual circumstances to be able to help you make a decision. Recent l...

12/04/2017

Ready to register your trademark?
Before you do, here's why you must make sure you do the correct trademark searches.
http://quickoffthemark.com.au/why-you-must-do-these-search…/

14/03/2017

Trademark protection for Australian businesses in New Zealand

Australia and New Zealand have had close ties and economic relationships for years.

For many Australian companies wanting to expand, the close geographic proximity and similar cultures make New Zealand an attractive proposition.

For the most part, trademark registration is specific to each country, so your trademark registration in Australia will not give you trademark rights in other countries.

It is also vital to note that your domain name and business name registration in Australia will not necessarily give you rights in other countries.

http://quickoffthemark.com.au/australian-businesses-need-protect-trademark-new-zealand/

Trademark protection for Australian businesses in New Zealand Australia and New Zealand have had close ties and economic relationships for years. For many Australian companies wanting to expand, the close geographic proximity and similar cultures make New Zealand an attractive proposition.

28/02/2017

Many businesses now use Google to market and promote their goods and services. From giving attention to organic search results via Search Engine Optimisation (SEO) to paying for AdWords campaigns.

But what if your competitor’s website is showing up as a Google AdWords advertisement above your organic search. From what you can tell, they have used your trademark as their keyword.

How did this happen? More importantly, are they contravening Australian consumer and trademark laws?
http://quickoffthemark.com.au/can-you-use-someones-trademark-in-a-google-adwords-campaign/

Can you use someone’s trademark in a Google AdWords campaign? Many businesses now use Google to market and promote their goods and services. From giving attent(...)

15/02/2017

Have you have received a lack of distinctiveness trademark objection from IP Australia?

This will occur if your trademark is not capable of distinguishing the nominated goods or services from another trader’s similar goods or services.

http://quickoffthemark.com.au/overcome-lack-distinctiveness-trademark-objection/

How to overcome a lack of distinctiveness trademark objection Have you have received a lack of distinctiveness trademark objection from IP Australia? This will (...)