VDLDlamini

03/09/2026

Ever wondered what happens after a trademark application is filed?

Here is an overview of the South African trademark registration process, from filing an application through to registration and renewal.

Protecting a brand is not a once-off event. It requires ongoing management to ensure that valuable trademark rights remain in force and aligned with your business objectives.

*This is a simplified overview of the process and does not include procedures such as refusals, provisional refusals, or opposition proceedings.

01/09/2026

Trademark Watch 🔎

Spotted these trademark registrations and application in the name of Dolly Parton on the South African trademark database:

® Trademark registration no. 1992/11394 DOLLY in class 33 covering “Wines, spirits and liqueurs.”
® Trademark registration no. 2024/33752 DOLLY in class 33 covering “Wine in International Class 33.”
™ Trademark application no. 2024/33753 DOLLY (in the stylised font) in class 33 covering “Wine in International Class 33.”

Even the most recognisable brands understand the importance of trademark protection. Whether you are a start-up or an established business, protecting your brand should form part of your business strategy.

Have you protected your brand?

21/08/2026

Happy World Entrepreneurs' Day

19/08/2026

CONSUMER WARNING!

BE VIGILANT WHEN SHOPPING

The KwaZulu-Natal Consumer Protector urges all consumers to shop smart, know their rights and remain vigilantwhen purchasing goods and services.

HOW TO LODGE A CONSUMER COMPLAINT

If you are experiencing a problem with a retailer or service provider and they refuse to assist you in resolving your complaint, contact the Office of the KwaZulu-Natal Consumer Protector.
Lodge your complaint online:kznconsumeraffairs.gov.za

Your complaint will be directed to the relevant district where you reside. The Consumer Adviser handling your case will contact you and provide regular updates on the progress of your complaint.

19/08/2026

17/08/2026

We were happy to spot the Danasoli Kids Clothing trademark in the Patent Journal.

It is great to see the brand taking steps towards securing registered trademark rights after the video of mem Dube and Nhlalonhle trended a few years ago😅

Love seeing how a trending moment turned into a South African clothing brand! 🇿🇦

15/08/2026

Thank you to the CIPC - Companies and Intellectual Property Commission for hosting the breakfast workshop in Durban. It was a lovely start to the week, connecting with women in IP!

09/08/2026

As we reflect on the historic Women’s March of 1956, we are reminded of the courage and collective strength of women who stood up for themselves and for those around them.

Today, we celebrate Women’s Day by honouring the women who continue to inspire change and make a positive impact in our communities and workplaces.

Happy Women’s Day!

07/08/2026

05/08/2026

You don't have to face them alone.

Whether it's a faulty product, poor service, or an unfair business practice, the Consumer Goods & Services Ombud (CGSO) is here to help resolve disputes between consumers and suppliers - free of charge.

Know your rights. Protect your wallet. Get the support you deserve.