Breathe Brand Protection, PLLC

09/24/2025

✨Exciting news! ✨ I am honored to share that I have been selected by Super Lawyers as a 2025 Michigan Rising Star in Intellectual Property 🎉

I couldn’t have done this without the support of my incredible clients, colleagues, and mentors - thank you for inspiring me every step of the way. 🙏 Here’s to protecting big ideas and celebrating big wins! 🥂

07/15/2025

Full circle moment 💡 Grateful to be ushering at tonight’s TCNewTech—reflecting on when I was behind my vendor booth at last September’s event!

10/31/2023

HAPPY HALLOWEEN! 🎃🧙‍♀️
Love, Otis & Mallory

08/11/2023

It was such a pleasure to be featured on Aurora Patents' podcast this month to discuss all things brand protection, including the basics on trademark and copyright, as well as some hot topics such as Jack Daniels, Lizzo, Disney, and more! Check it out 😄

In this month’s podcast episode, we’re talking about Jack Daniels, Mickey Mouse, Andy Warhol, Jason Voorhees, Winnie-the-Pooh, Lizzo, and WallStreetBets! 🤯 … What do they have to do with patents you might fairly be wondering? Honestly, not much.

We devote a lot of air time to talking about protecting ideas and inventions, but in the realm of intellectual property, patents have some pretty close cousins. In thinking more broadly about creating the largest possible moat with your IP, you also need to be considering what our guest, Mallory King (Breathe Brand Protection, PLLC) refers to as “brand protection” – or the copyrights, trademarks, and contracts necessary to protect your brand’s rights and assets.

Copyrights and trademarks in particular have seen a lot of limelight this year involving some of the biggest brands and pop culture icons. At the same time, major IP rights questions are erupting around the use of generative AI systems like ChatGPT. In addition to covering the basics necessary to help get you booted up, Josh Sloat, Mallory King, and I use these high-profile topics and Supreme Court cases as a vehicle to get a deeper understanding of copyrights and trademarks and some of the sharpest corners you should be aware of when managing your own brand protection.

** Topic Highlights **'

⦿ Copyright and Trademark Basics
⦿ Work made-for-hire and Friday the 13th
⦿ Jack Daniels Properties v. VIP Products
⦿ Brand protection expiration, Winnie-the-Pooh: Blood and Honey, and Steamboat Willie
⦿ Lizzo's "100% That Bitch" trademark appeal
⦿ r/WallStreetBets trademark dispute with Reddit
⦿ Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith
⦿ Generative AI: Humans as authors and fair use implications

** Mossoff Minute **

This month's Mossoff Minute segment, featuring Professor Adam Mossoff, looks at the introduction of the 2023 Patent Eligibility Restoration Act, its biggest criticisms, and what it solves. Be sure to check out our short-form TikTok, Reels, and Shorts channels for the video.

https://www.aurorapatents.com/blog/brand-protection-with-mallory-king

03/23/2023

Happy International Puppy Day from Breathe’s very own Office Manager, Otis 🥰🦊🐾

03/09/2023

What is Brand Protection? 💡

Link below 🔗👇

High-level explanation of the three areas of law that comprise brand protection: trademark, copyright, and contract.

03/08/2023

Happy International Women’s Day! 💓

As a woman owned business, Breathe Brand Protection is proud to support ALL women in ALL endeavors of life. 👸🏻👯‍♀️🌺

“Here’s to strong women: May we know them. May we be them. May we raise them” 💪

03/07/2023

Last week, I had the pleasure of attending ICLE’s Spring 2023 Intellectual Property Seminar on my alma mater’s campus. I learned a lot of valuable information to help serve my clients; I met several wonderful new colleagues; and I reconnected with the university that helped build me 💚🤍🙏⚖️

11/18/2022

Hello! Allow me to introduce myself: I am Mallory King, owner and attorney at Breathe Brand Protection, PLLC. 👋 After practicing general intellectual property law for seven years, I have opened my own boutique law firm that specializes in brand protection, including trademarks, copyrights, and contracts. Based in my beautiful hometown of Traverse City, Michigan, I proudly serve clients throughout Michigan and nationwide. I can't wait to help you with your brand protection needs! 💗

11/18/2022

It's a big day for Breathe Brand Protection, PLLC - The website is officially launched! 🤩🌺🎉

Boutique law firm owned by attorney Mallory King that specializes in brand protection, including trademark, copyright, and contract.