09/03/2026
Trust rises when the other person feels seen first.
Cheri Tree explains how the BANK Code helps sellers slow down and understand what matters most to the person in front of them. Instead of leading with a pitch, she asks people to share their values so the conversation can be shaped around their priorities.
For women in business, that is a powerful shift. Trust is not built by talking louder. It is built by listening better and showing people that their time, needs, and values matter.
Come listen to the full episode of Her Table, Her Rules: Crack The Code On Why People Buy With Cheri Tree.
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