Pacific Southwest Association of REALTORS®

06/04/2026

🎉 Join us as we celebrate freedom, culture, and community at PSAR’s Juneteenth Celebration! 🎉

This special event honors the rich legacy, achievements, and contributions of the Black community while bringing members together for an afternoon of inspiration, connection, and celebration.

Enjoy a guest speaker, fashion show, music, delicious food, and meaningful conversations as we recognize the past and build toward the future.

📅 Friday, June 19, 2026
⏰ 11:30 AM – 1:30 PM
📍 PSAR El Cajon | 1150 Broadway, El Cajon, CA 92021

🎟 Early Bird Tickets: $25 through June 12
🎟 $30 after June 12 and at the door

Come celebrate Black excellence, support community, and be part of this memorable event. We look forward to celebrating with you!

06/02/2026

Cybercrime is no longer a future threat. It's happening in real estate transactions every day.

From wire fraud and AI-generated scams to title theft and fake listings, today's REALTORS® need to know how to recognize and prevent emerging threats before they impact their clients.

Take advantage of C.A.R. Cybercrime & Transaction Fraud Certification and learn practical strategies to protect your business, your transactions, and your clients.

Because in real estate, trust is everything.

Register today and earn your certification.

06/01/2026

A packed week is ahead at PSAR! 🎉

From networking and education to market insights and member connections, there’s something for every REALTOR® looking to grow their business.

Check out this week’s events, sharpen your skills, and connect with fellow professionals. See you there!

05/30/2026

Advocating for REALTORS®, protecting property rights, and helping shape the future of real estate in California.

A few weeks ago, PSAR’s CAR Directors joined fellow industry leaders in Sacramento for Legislative Day and Board Meetings, bringing the voice of our members directly to state leaders.

Thank you to our Directors for their dedication, leadership, and commitment to our industry.

05/30/2026

The AI Illusion: Why Chatbots Can’t Replace the REALTOR®

AI is a fantastic tool for brainstorming text, but an algorithm cannot police human behavior, comfort a crying seller, or keep your physical property safe.

05/28/2026

Hard markets don’t build strong businesses… strong relationships do.

This Friday at Central Coastal Connections, we’re excited to welcome Melissa Sofia as our special guest speaker as she shares the ONE thing that keeps your business moving even when the market gets tough.

If you’ve been looking for motivation, strategy, and real conversations with other professionals who are navigating this market too, this is the room you want to be in.

Friday, May 29th
9AM
PSAR Central

Come ready to connect, collaborate, and leave inspired.

05/27/2026

Everyone has opinions right now about the MLS, CRMLS, private listings, broker cooperation, and where the industry is headed. But what’s actually true?

PSAR President Claudia Zaker and CEO Rich D’Ascoli sit down for a candid conversation breaking down the myths, the facts, and the history behind the MLS system built by brokers, for brokers.

From private listings to broker concerns and the future of cooperation in real estate, this is the conversation agents need to hear.

Full episodes dropping soon on PSAR channels.