Many lawyers who handle their own SEO tend to measure their success on link strength, rankings, and keyword density. While these and many other metrics can play a role in measuring SEO, it is only giving one piece of the puzzle. Devoting a large amount of time to your marketing strategy without a focus on leads will result in a distorted view of how your campaign is actually doing. The team at SLS Consulting, Inc. are experts in building marketing strategies for law firms across the country. We have extensive experience setting up lead tracking systems and adjusting campaigns based on your firm’s metrics. Click the link to learn more.