03/20/2024
The Telephone Consumer Protection Act applies to business owners who call leads as part of their marketing efforts in several ways:
1. Prior Express Consent: Business owners must obtain prior express consent from individuals before calling them for telemarketing purposes. This means that individuals must voluntarily provide their phone numbers and agree to receive marketing calls. Without prior express consent, making marketing calls to individuals is a violation of the TCPA.
2. Do-Not-Call List: Business owners must also respect the National Do-Not-Call Registry. They are prohibited from making telemarketing calls to phone numbers listed on the registry, unless they have obtained prior express consent from those individuals.
3. Identification and Opt-Out Requirements: During marketing calls, business owners must clearly identify themselves, their businesses, and the purpose of the call. They must also provide contact information that individuals can use to opt out of future calls. Business owners are required to honor opt-out requests immediately, and individuals have the right to request to be added to the company-specific do-not-call list.
4. Use of Autodialers: If business owners use automatic telephone dialing systems (autodialers) to make marketing calls, they must ensure that they have obtained prior express consent from the individuals being called. The use of autodialers to make unsolicited marketing calls is regulated by the TCPA.
Overall, business owners must be aware of and comply with the requirements of the TCPA when conducting telemarketing activities to avoid potential fines and legal consequences. This includes obtaining consent, respecting do-not-call lists, providing identification and opt-out options, adhering to time restrictions, and ensuring compliance when using autodialers.
In today's digital landscape, TCPA litigators are on the rise, targeting businesses for alleged violations. If your business uses telemarketers, or has received TCPA violation demand letters, contact Empire Business Law today for a free strategy session.