12/30/2025
As the Name, Image, and Likeness (NIL) landscape continues to evolve, clear, athlete‑protective agreements have never been more important. To support students, brands, and professionals navigating this space, GTM Law Group is sharing a free, comprehensive NIL Endorsement Agreement template that you can use as a starting point for structuring your own deals.
This template is designed to help both endorsers and sponsors understand key terms around:
✅ Rights to use name, image, and likeness
✅ Deliverables and campaign timelines
✅ Compensation structures
✅ Exclusivity and competitive categories
✅ IP ownership
✅ Consent, approvals, and takedown rights
✅ Performance metrics
…and much more.
Download & customize it to fit your specific needs.
Whether you're an athlete beginning to build your brand, a sponsor launching an NIL campaign, or an advisor supporting either side, we hope this resource makes the process clearer and more efficient.
This template is for educational and informational purposes only and does not constitute legal advice. Each NIL situation is unique - if you need guidance tailored to your goals, our team is here to help.
If you have questions about NIL agreements, compliance, or negotiation strategy, please feel free to reach out to us at GTM Law Group.