07/09/2021
In the immortal words of , "Money Never Sleeps." The fight for the prized rights could get bloody between , / , & . The stakes are extremely high for each of the streaming giants considering the huge role that live sports plays in attracting subscribers to streaming services . To date, the NFL has played a smart and extremely effective strategy in slicing, dicing and distributing its games rights packages among a mix of multiple traditional network broadcast and streaming media players while still exponentially maximizing profitability and most importantly avoiding the danger in creating a media by one or two companies. Based upon this historical approach, my guess is that this deal is Apple's to lose. Apple TV+ hardly has any live sports programming unlike the other suiters and it is in desperate need of a "shot in the arm" with only a dismal 10-11% of US households subscribing when compared to at 75% . However, if one of the other players goes all-in and "bets the house" with a ridiculous over-the-top offer, the NFL will have to think long and hard on how to proceed.
July 9, 2021 Read in Browser POWERED BY LeBron’s new “Space Jam” hits theaters in exactly one week, but billionaire Richard Branson is literally going to space on Sunday. Apple Interested In NFL Sunday Ticket Rights Kirby Lee-USA TODAY Sports/Design: Alex Brooks The streaming wars take no days...
