03/15/2026
I built my business through social media, blogging, and digital connections, not traditional marketing. But something interesting has happened along the way. While teaching a class recently, I realized that many younger agents have never actually mailed a letter. It’s simply generational.
Sometimes we need to grab onto a few traditional methods that make us stand out. A handwritten note does exactly that. In a mailbox full of bills and generic marketing, a personal message feels intentional, human, and memorable. It’s the kind of thing people pause to read instead of tossing in the recycle bin.
In this video, I emphasize how handwritten notes can add impact to your marketing and even cover the basics of addressing an envelope and placing a stamp.
I did miss the part about actually taking the letter to the post office. So if I skipped something that doesn’t make sense, or if you want ideas on how to make this work for your business, send me a DM. Happy to share. ✉️✍️ (b-roll made with AI)
