08/30/2026
The Listing Agent Matters More Than You Think 🏡
I went to an open house yesterday, and it was a good reminder of something I think every homeowner should consider when choosing a listing agent.
I asked the agent several questions about the property—questions I would expect the listing agent to know or be able to quickly find the answers to. Unfortunately, they weren’t able to answer many of them.
And it got me thinking…
When you’re interviewing agents to sell your home, don’t just ask, “What will you list my home for?”
Ask questions like:
🏡 What is your marketing strategy?
📱 How will you market my home online and on social media?
📸 Who handles the photography and video?
📊 How do you determine the right listing price?
📈 How will you keep me updated on showings and feedback?
💰 How will you negotiate offers?
🔑 What is your strategy if the home doesn’t sell quickly?
📋 How familiar are you with my neighborhood and the current market?
🎯 What makes your marketing plan different from other agents?
Selling a home is one of the biggest financial decisions most people make. You deserve an agent who is prepared, knowledgeable, proactive, and knows how to market your property—not just put a sign in the yard.
The right listing agent should be able to confidently answer your questions and clearly explain how they plan to get your home sold.
Interview your agent. Ask questions. Do your homework.
Because the agent you choose can make a BIG difference. 🏠