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IP Savior, Gulistan-e-Johar, Block/13, Karachi (2026)

29/09/2026

Gasgoo Munich-The graphic logo trademark for AISTALAND has entered the substantive examination phase. AISTALAND is a high-end smart EV brand jointly developed by GAC Group and Huawei Qiankun. An official reveal date for the new badge has yet to be announced.

AISTALAND represents a deep collaboration between GAC Group and Huawei Qiankun in the smart EV space. The brand uses a naming convention centered on the character "Jing". It has launched two models: the AISTALAND GT7 smart shooting brake and the GX7, a spacious five-seat smart SUV. Both vehicles feature English-language badges. The "AISTALAND" brand identifier is prominently displayed on the front and rear. At the GX7 launch, AISTALAND Auto CEO Liu Jiaming emphasized that the brand is an "all-in" commitment for both partners. It aims to define the next generation of smart mobility.

Notably, Shenzhen Yinwang Intelligent Technology transferred several "AISTALAND" trademarks to Huawang Automotive Technology (Guangzhou) in January. These cover categories such as vehicles, lighting and air conditioning, and web services. The graphic logo's move into substantive review signals progress in solidifying AISTALAND's visual identity. However, details on the launch timing remain pending. It is also unclear whether the badge will arrive alongside future models.

https://autonews.gasgoo.com/articles/news/aistaland-graphic-logo-trademark-enters-substantive-examination-2104804667841536000

Gasgoo - September 29 , 2026

29/09/2026

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Stellantis is no stranger to the patent system. While the company’s ideas may not always make it into a vehicle, it still lays claim to a diverse range of design documents. This recently included a modern take on the frankly ancient leaf spring.

However, a recent patent first spotted by CarBuzz relates to something a bit higher tech. And a lot more dangerous. It could save the lives of everyone in a vehicle, while causing a major incident that anyone behind said vehicle will have to deal with. It’s an idea so crazy that everyone was lampooning the Chinese EV industry for suggesting something similar a few months back. And now Stellantis has dibs on the US version.

Battery fires are pretty bad. They burn hot and are very difficult to extinguish. Firefighters often need special equipment to put them out, and often it’s a case of cooling the battery so more cells don’t catch fire than it is extinguishing the cells that are already burning.

Vehicles also tend to have people in them. And after an incident like a crash (which can cause a battery fire) those people may be too injured to escape, or too panicked to find an exit. Therefore, a system that allows someone in the car to jettison the vehicle’s battery pack, or automatically jettison said battery pack if a fire is detected, is pretty big.

What is the patent for exactly?
The patent is for a system that will “mechanically and electrically” decouple a burning lithium-ion battery. Individuals can trigger the battery release via a lever, button, touchscreen, or toggle. An additional quick release switch can also be placed in the trunk, which allows a first responder to separate the battery if needed.

As for how it is released, pyrotechnic fasteners” detonate blowing the bolts that attach the battery cell to the vehicle apart. A sliding frame assembly with opposing castellated frames then guides it out of the vehicle where it is released.

A secondary lower-voltage battery can then be used to limp the vehicle to a safe stopping point well away from its burning former battery. The more safety conscious among you may have noticed a bit of an issue with all of this.

Why it’s still not something you’ll likely see in a car
From a driver and passenger safety perspective, removing a burning battery is a great thing indeed. It basically drops the odds of them dying in a car fire to near zero. For everyone else, it’s a major issue.

While you aren’t launching 2,000 pounds of lithium straight at a building or pedestrian, you are still dropping an object that may weigh as much as the vehicle behind you right on to the road. And that object is also made of burning metal. Even if no one is directly behind you, creating a random road block with a ton of violently combusting alkaline metal isn’t something you’re allowed to do in polite society.

Then, beyond the safety benefits for those in the vehicle, we have the potential for error. Vehicles are recalled all of the time, and while many of these recalls relate to something minor a significant number are pretty serious. Th

is can include faults in major safety equipment like seatbelts, defects that cause wheels to detach while a vehicle is in motion, and issues that can make a vehicle catch fire in certain circumstances. If a charging system can have an issue that makes a car’s battery burst into flames, it’s reasonable to suggest the battery ejection system could potentially have a fault that either stops it ejecting when it needs to or, worse still, launch itself from the vehicle at random.

So while Stellantis owns the patent, you’ll only see this in a concept vehicle at best. The NHTSA would never let a feature that could potentially endanger other vehicles on the road.

https://www.autonocion.com/us/stellantis-recent-patent-looks-like-one-of-the-wildest-chinese-ev-ideas/

autoNotion - September 29, 2026

29/09/2026

The PNG Chiefs rugby league franchise will launch its official team colours and logo on 21 October despite an ongoing dispute over its trademark and name.

According to PNG's Post-Courier newspaper, PNG Chiefs CEO Lorna McPherson confirmed the launch is still on, while the NRL continues to handle the dispute.

New Zealand Rugby (NZR) has written to the NRL, urging it to reconsider the PNG franchise's name due to the Super Rugby Pacific Chiefs.

The Gallagher Chiefs rugby franchise has held the trademark in Australia for its name and logo since 1998.

McPherson previously told RNZ Pacific that the PNG Chiefs project could have a lasting impact on the country, including improving sports governance and nation-building.

PNG Prime Minister James Marape has described PNG Chiefs as a development that could be "transformational" for the nation.

The prime minister has also said the PNG Chiefs name was a fitting emblem as the country celebrated 50 years of independence in 2025.

According to Marape, the name 'Chiefs' had particular appeal for the PNG team, as the term 'chief' could be equally applied to a male or female leader in PNG.

However, NZR has said that there are long-standing registered trademarks for the Chiefs logo in New Zealand and internationally, including in Australia.

NZR told RNZ Pacific earlier this month that the ball is now in the NRL's court.

https://www.rnz.co.nz/news/pacific/1640118/png-chiefs-to-launch-logo-and-colours-despite-ongoing-trademark-dispute

RNZ - 29 September 2026

28/09/2026

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What mechanisms are available to the UPC in order to stop a potential misuse of divisional patents? This question is at the heart of a dispute heard at the Milan central division today. The oral hearing is part of a revocation action against a patent owned by Novo Nordisk related to the blockbuster weight loss drug semaglutide. Through this action, claimant Sandoz also aims to prevent the Danish pharma originator from withdrawing the text of the patent before a decision is handed down.

Sandoz kicked off the action by filing a revocation against EP 3 689 365 at the Milan central division this summer (case ID: UPC-CFI-0002221/2026). It is the first UPC action against a patent related to the active ingredient in treaments for type 2 diabetes and obesity, such as Ozempic, Wegovy, and Rybelsus. The generics manufacturer is challenging the patent for added matter and lack of inventive step.

Furthermore, Sandoz requests the UPC issue an order that Novo Nordisk may not withdraw the patent application before there is a decision on validity — either from the EPO or the UPC. The Danish patent owner filed a preliminary objection against this, which the court will hear today. A decision will likely have far reaching consequences for future pharma cases at the UPC.

Numerous divisionals
EP 365 claims to cover an improved use of GLP-1 peptides in therapy and specifically certain dosage regimes providing improved effect. It is one of many patents related to blockbuster drugs containing active ingredient semaglutide. Several of these have been challenged at the EPO in recent years, among them EP 365’s parent EP 2 866 825, which the Boards of Appeal revoked in an opposition in April last year. Previously, the EPO had revoked other semaglutide-related patents in 2024. EP 365 itself also has a divisional EP 4 406 593, which is currently in the process of examination.

The patent-in-suit is also subject to a total of 18 EPO oppositions. Among the opponents, many of which are straw men, are also household names in generics manufacturing such as Sandoz, Teva, Zentiva, and Synthon. At Sandoz’s request, the Opposition Division has informed the parties that, due to the pending UPC case, the EPO will accelerate proceedings.

Order against withdrawal
According to documents filed in this EPO opposition, one of Sandoz’s requests is that the UPC issue an order that “the approval to the text of the patent must not be withdrawn to avoid a decision on the merits”.

It is not uncommon for patent owners to withdraw patent applications in order to prevent a final decision on validity. Even if this results in the subsequent revocation of the protection right itself, it still keeps the door open for the filing of further divisionals — a practice that critics call the “divisional game”.

Novo Nordisk, however, lodged a preliminary objection. Today’s hearing therefore does not concern the actual validity of the patent. Rather, the panel – comprising the presiding judge and judge rapporteur Andrea Postiglione, legally qualified judge Anna-Lena Klein and technically qualified judge Rudi Goedeweeck – must first clarify whether the UPC has the authority to issue such an order.

This would be similar to the ‘Arrow declaration’ customary in the UK, which stipulates that a claim was either not novel or obvious on a particular date, so that it cannot be used for any patent granted subsequently.

https://www.juve-patent.com/cases/divisional-game-under-scrutiny-as-upc-proceedings-over-semaglutide-kick-off-in-milan/

jUVE Patent - 28 September 2026

28/09/2026

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McLaren has filed trademark applications for two words most fans will not recognize yet: "Remuera" and "Muriwai." Both names trace back to Bruce McLaren's teenage years in New Zealand, long before Formula 1 ever entered the picture.

The filings, lodged with the UK Intellectual Property Office on September 21, 2026, arrived one day before McLaren revealed a new wordmark drawn from the sign above the family garage. Whether either name reaches a production car is still an open question.

Remuera And Muriwai Trademarks Are Not Confirmed Models
McLaren has applied for "Remuera" and "Muriwai" in the UK, but the company has not linked either word to a specific model, badge, or program.

According to McLaren's September 22 announcement, the new wordmark itself, not these trademarks, is what the company has actually confirmed. It draws directly from the McLaren International logo with speedmark introduced in 1981 and updates that identity rather than replacing it outright.

That timing changes expectations. Automakers routinely reserve names years before deciding whether to use them, and McLaren has done this before without every filing turning into a nameplate. Recent reporting on the brand's next-generation models has not mentioned either word.

McLaren's own statements have focused entirely on the visual identity update. Reading these trademarks as a hint at replacing alphanumeric names like 750S is speculation the company has not confirmed.

Remuera Connects McLaren To Bruce McLaren's Family Service Station
Remuera is the Auckland suburb where Bruce McLaren grew up, and where his parents, Les and Ruth, ran the family garage. That building's signage is the direct source of McLaren's new wordmark, unveiled as part of a broader identity refresh spanning both McLaren Racing and McLaren Automotive.

Muriwai carries a different, earlier chapter. At 15, Bruce McLaren made his competitive racing debut at the Muriwai Beach hillclimb in 1952, driving an Austin Ulster his family had prepared in that same Remuera garage.

He later named his home in England after that beach, a detail that shows how much the place shaped his identity even after he had left New Zealand for European racing. McLaren has kept the Speedmark, the Papaya color, and the Speedy Kiwi emblem intact through the identity update, treating this as a refinement rather than a break from its racing heritage.

Trademark UK00004449263 for "Muriwai" and UK00004449264 for "Remuera" extend that same founder-focused theme into trademark law, whatever they end up naming.

Motor1's Take: These trademarks show McLaren focusing on story than on spec sheets. The brand has been clear that its new wordmark is the confirmed change, and that Remuera and Muriwai sit in the background as options rather than promised badges. Tying future products to Bruce McLaren's early life gives the company room to grow into more segments without losing the thread back to that Remuera garage and the Muriwai hillclimb.

https://www.motor1.com/news/809757/mclaren-trademarks-honor-zealand-roots/

motor1.com - Sep 28, 2026

26/09/2026

Apple and Qualcomm's commercial relationship is entering a new phase: chip supply is gradually receding while patent licensing continues. On September 24 local time, Qualcomm issued a statement on its website announcing the renewal of its global patent license agreement with Apple, with the new agreement taking effect on April 1, 2027. Qualcomm did not disclose the term, royalty rates, or other financial terms of the new agreement.

The notably brief statement stands in sharp contrast to the information-rich announcement the two companies made when they settled their disputes in 2019. At that time, Qualcomm and Apple ended two years of global patent litigation, with Apple making a one-time payment to Qualcomm. The parties signed a six-year global patent license agreement effective April 1, 2019 (with a two-year extension option), along with a separate multi-year chip supply agreement.

John Han, senior vice president and general manager of Qualcomm's technology licensing division, said in the latest statement: "We are pleased to continue our patent license agreement with Apple." Beyond that, Qualcomm offered no further details.

Chips and Patents: Two Cooperation Tracks Diverge
The key to understanding this renewal lies in distinguishing between the two types of cooperation between Qualcomm and Apple: chip supply and patent licensing.

In September 2023, Qualcomm announced an agreement with Apple to supply Snapdragon 5G modem-RF systems for smartphones launched in 2024, 2025, and 2026. This renewal, however, covers only the global patent license agreement, with no mention whatsoever of extending chip supply arrangements.

The logic behind this is not difficult to grasp. After Apple acquired Intel's smartphone baseband chip division for $1 billion in July 2019, its pace of in-house baseband development accelerated markedly. The acquisition brought Apple 2,200 employees and 17,000 wireless technology patents covering areas such as cellular standard protocols, modem architecture, and modem operations.

Since then, Apple's in-house baseband product line has advanced in a step-by-step progression: the entry-level iPhone 16e launched in February 2025 featured the first-generation cellular modem C1; in September of the same year, the upgraded C1X was used in the iPhone Air and iPhone 17e; and the newly released iPhone 18 Pro and foldable iPhone Duo are equipped with the next-generation C2 system. The C2 reportedly offers faster upload speeds, consumes 15% less power than the C1X, and supports millimeter-wave technology in the United States.

However, for its core flagship models, Apple still chooses to entrust baseband chip supply to Qualcomm. This means Apple's dependence on Qualcomm hardware is shrinking, but has not yet been fully severed.

The Barrier to Entry in Baseband Chips: Patent Accumulation
Why must Apple still renew its patent agreement with Qualcomm even after making clear progress on in-house baseband development? The answer lies in the complexity of communications patents.

The difficulty of baseband chips lies not in chip design itself, but in compatibility with five generations of past communications technology standards. In the 3G era alone, there were three standards: WCDMA, CDMA2000, and TD-SCDMA. Cumulatively, a 5G baseband chip maker must be compatible with roughly 10 past technology standards and complete testing and certification across more than 100 commercial networks worldwide. These patent accumulations and validation results—spanning nearly five decades and five generations of communications technology—are something no company can easily circumvent in the short term.

Paolo Pescatore, chief analyst at PP Foresight, said the agreement "demonstrates the enduring value of Qualcomm's vast patent portfolio." He noted that Apple has been steadily reducing its dependence on Qualcomm hardware through its in-house modem development, yet still needs continued access to Qualcomm's core wireless communications intellectual property.

Pescatore also emphasized that this renewal should not be interpreted as a retreat by Apple on in-house baseband development. "Obtaining a Qualcomm patent license and buying Qualcomm chips are two completely different things."

Qualcomm's Revenue Transition Pressure
For Qualcomm, the impact of Apple reducing chip purchases has long been fully anticipated by the capital markets. At the company's fiscal Q3 2026 earnings call in July, Qualcomm CFO and COO Akash Palkhiwala said that, due to supply constraints, the decline in product revenue from Apple would accelerate starting in the fiscal fourth quarter.

Specifically, Qualcomm expects chip segment revenue of $8.4 billion to $9 billion in the next fiscal quarter, with handset revenue of approximately $5.2 billion. Sequential growth in the Android business will substantially offset roughly 50% of the revenue reduction from the Apple business, while the data center business is expected to begin ramping in the first fiscal quarter of next year.

Qualcomm's overall patent licensing business accounted for approximately 15% of total revenue in the quarter ending in June. Despite pressure on chip revenue from reduced Apple purchases, the patent licensing segment continues to contribute stable cash flow for Qualcomm.

Market Reaction and Analyst Skepticism
Following the announcement, the capital markets' reaction was muted. Qualcomm shares fell 1.51% on Thursday local time to close at $194.26 per share; Apple closed down 0.33% at $335.92 per share. Bernstein analyst Stacy Rasgon noted that when Qualcomm announced the 2019 agreement, it explicitly disclosed the six-year term and extension provisions, whereas this statement was notably lacking in detail—leaving him "somewhat skeptical" about how long the new agreement would provide licensing revenue security for Qualcomm.

Rasgon said market participants may need to seek greater clarity at Qualcomm's upcoming quarterly earnings call. Despite these uncertainties, Qualcomm shares are still up approximately 13% year-to-date, partly due to its positioning in emerging areas such as AI chips, robotics, and data centers.

Implications for Chinese Smartphone Makers
Another noteworthy dimension of this agreement is its reference value for the global communications patent licensing landscape.

In Qualcomm's 2022 patent license renewal with Samsung, the agreement explicitly extended licensing of 3G, 4G, 5G, and future 6G mobile technology patents through the end of 2030, while also expanding Snapdragon platform cooperation. Whether the new agreement with Apple covers 6G is not publicly known at this time. If the new agreement's term is comparable to the previous six-year period, then starting from April 1, 2027, it would extend to around 2030—the widely expected timeframe for 6G commercialization.

For Chinese smartphone makers accelerating in-house chip development and overseas market expansion, the signal from this case is clear: in-house chips can reduce dependence on external chip suppliers, but cannot eliminate the intellectual property costs behind communications standards. As long as phones continue to adopt 3G, 4G, 5G, and other communications standards, they will still need to confront licensing of the relevant standard-essential patents.

Qualcomm has cumulatively invested more than $110 billion in R&D since its founding, and has consistently invested nearly 20% of annual revenue in R&D every year since 2006. This high-margin business model centered on patent licensing constitutes a unique competitive moat that distinguishes Qualcomm from most chip companies. For Chinese smartphone makers going global, how to secure reasonable royalty rates in patent negotiations with Qualcomm will be a long-term challenge beyond the chip supply chain itself.

This renewal between Apple and Qualcomm appears on the surface to be a commercial arrangement between two American companies, but in reality it affects the licensing landscape of the entire mobile communications industry. Chips can be developed in-house, but patent accumulation spanning five generations of communications technology remains a barrier that cannot be bypassed.

https://finance.biggo.com/news/00ba7261-1d03-44fb-8a85-3f23f90a0676

Big Go Finance - 2026-09-26

26/09/2026

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Park Jin-young, founder and chief producer of JYP Entertainment, is expected to be called to testify at a National Assembly audit over his company's move to secure trademark rights to Fanomenon, a government-backed large-scale K-pop event.

Rep. Bae Hyun-jin of the main opposition People Power Party said she plans to summon Park, who also serves as co-chair of the presidential committee on popular culture exchange, to explain why his company applied for the trademark rights and how they would ultimately be transferred.

"The committee said the rights would later be transferred to the entity responsible for organizing the event," Bae wrote in a social media post Tuesday.

"But it remains unclear why it was handled that way in the first place, when the rights will be transferred and whether the arrangement was properly reviewed," Bae said. "It has become unavoidable for us to call Park to testify at the National Assembly audit."

Fanomenon, billed as Korea's answer to Coachella, is a global K-pop event being jointly organized by the presidential committee and major entertainment agencies.

Scheduled to run for 11 days in Seoul, Goyang and other locations in December next year, the event is expected to draw more than 500,000 visitors and generate an economic impact of nearly 1 trillion won ($735.8 million).

Controversies over the trademark emerged after TV Chosun reported that JYP Entertainment had applied to register the Fanomenon name. Under the arrangement, the domestic trademark rights would be jointly held by JYP and the Ministry of Culture, Sports and Tourism, while JYP would initially hold the overseas rights exclusively.

The arrangement has raised questions over why a private entertainment company would hold exclusive overseas trademark rights to a publicly backed project receiving government funding and policy support, even on a temporary basis.

The committee said JYP Entertainment is handling the overseas trademark application process to "secure the rights as quickly as possible in foreign markets." It added that the rights "will later be transferred to a separate entity responsible for carrying out the event."

https://www.koreatimes.co.kr/southkorea/politics/20260926/jyp-founder-to-face-national-assembly-scrutiny-over-korean-coachella-trademark

The Korea Times - Sep 26, 2026

25/09/2026

The owner of vodka-based hard tea brand Surfside has settled a lawsuit with Anheuser-Busch InBev (AB InBev) for allegedly copying its packaging design.

Stateside Brands launched the Stateside vodka distillery in 2013 in Philadelphia, US, with its Surfside hard tea brand debuting in 2022. Surfside has become one of the nation’s biggest-selling ready-to-drink (RTD) brands.

In April last year, AB InBev launched its vodka-based hard tea brand Skimmer.

It prompted a lawsuit in October 2025 from Stateside Brands, which claimed that Skimmers infringed Surfside’s trademark by mimicking its look and feel.

Stateside claims AB InBev’s design for Skimmers ‘is likely to cause confusion, mistake and deception as to the source or origin of Anheuser-Busch’s products and/or to mislead consumers into believing that Anheuser-Busch or its products are affiliated with or sponsored, approved and/or licensed by Stateside and/or its products’.

The Surfside owner sought US$75,000 in damages if AB InBev was found to have breached its trademark.

However, in a new US District Court filing on 21 September in the Eastern District of Pennsylvania, the court dismissed the suit. The filing said all claims against AB InBev were dropped, with each party paying its own legal fees.

The Spirits Business has approached both Stateside Brands and AB InBev for comment.

AB InBev is also the owner of Cutwater Spirits, which became the fastest-growing brand in the US alcohol industry according to Circana data for the 12 months to 19 July.

The brewing giant acquired Californian brand Cutwater in 2019, which produces ‘full-strength’ spirits and canned cocktails.

It joined the company’s ‘Beyond Beer’ portfolio, which has since expanded to include canned vodka soda brand Nütrl (which it acquired in 2020) and BeatBox Beverages. AB InBev took an 85% stake in BeatBox for approximately US$490 million in February this year.

Surfside’s volumes rocketed by 126.9% to 10.6m cases last year. It became the world’s sixth-biggest-selling RTD brand, according to The Brand Champions 2026 report.

Recent data from IWSR noted that hard tea has become one of the fastest-growing RTD subcategories and could offer more potential for global growth than hard seltzers.

In the US, hard tea volumes rose by 5% in 2025, according to IWSR. The segment grew at a compound annual growth rate (CAGR) of 22% in the US between 2021 and 2025.

https://www.thespiritsbusiness.com/2026/09/surfside-maker-and-ab-inbev-end-trademark-dispute/

THE SPIRITS BUSINESS - 25 September 2026

25/09/2026

Just last week, we reported that Samsung is facing a new patent infringement lawsuit related to audio technologies used in Galaxy devices. Now, the South Korean firm is facing another patent lawsuit. This time, it relates to connectivity technologies used in its phones, wireless earbuds, and several other devices.

In a patent infringement lawsuit filed in the U.S. District Court for the Eastern District of Texas, a US-based firm named IOENGINE claims that Samsung is using five of its connectivity patents without authorization or compensation. These patents cover an architecture that allows companion devices, like smartwatches and wireless earbuds, to securely connect to primary host devices like laptops, PCs, smartphones, and tablets.

The lawsuit alleges that IOENGINE's patents are used in the Galaxy Buds 2 Pro, Galaxy S23 Ultra, Galaxy Watch Ultra, and the Portable SSD T7. It also claims that companion apps like Android Auto and Galaxy Wearable infringe upon those patents.

IOENGINE is seeking monetary damages and reasonable royalty rates from Samsung Electronics. It is also requesting a legal injunction to halt the use of its technologies in Samsung products.

This is just one of several patent lawsuits that Samsung is facing across the world. However, in most cases, patent trolls are the ones trying to extract some form of monetary benefit from the company. Usually, large firms prefer to make a one-time, out-of-court settlement rather than letting these cases drag on for years and consume their time and resources.

https://www.sammobile.com/news/galaxy-s23-watch-ultra-targeted-connectivity-patent-lawsuit/

SAMMOBILE - September 25, 2026

24/09/2026

AUS judge has reduced Beyond Meat’s trademark infringement penalty from a lawsuit brought by Sonate, the parent company of Vegadelphia Foods.

The judgment, entered in the US District Court for the District of Massachusetts, cut the penalty from $38.9m to $15.4m after reducing the jury’s damages award from $23.5m to $37,500.

Sonate had alleged Beyond Meat and Dunkin’ Donuts infringed its registered trademark, “Where Great Taste is Plant-Based”, through their use of the slogans “Great Taste Plant-Based” and “Plant-Based Great Taste”.

Beyond Meat used the slogan in a joint advertising partnership with US fast-food chain Dunkin’ Donuts.

The infringement filing dates to 2022, with Sonate alleging Beyond Meat’s use of the slogan was likely to confuse consumers.

A jury found Beyond Meat liable for trademark infringement in November and ruled the company could not rely on a fair-use defence.

It awarded Sonate $23.5m in actual damages and $15.4m in disgorgement of Beyond Meat’s profits.

Beyond Meat subsequently sought to reduce or eliminate the award, while Sonate sought prejudgment interest and an increase in the disgorgement amount.

The court denied Sonate’s motions and partially granted Beyond Meat’s request.

It reduced the damages to $37,500 but upheld the $15.4m disgorgement award.

In a post-trial order, US District Judge Indira Talwani said Sonate had provided sufficient evidence to support only $37,500 in lost profits from its existing business.

The larger damages award was linked to alleged losses from the proposed “Vegadelphia 2.0” venture, a proposed expansion of Sonate’s plant-based food business, which never proceeded.

The judge found the future business claim too speculative because no final contract had been signed, no ready-for-market products had been developed and no formal marketing plan was in place.

“No reasonable jury could find it probable, based on non-speculative evidence, that Beyond’s infringement of Sonate’s trademark was a substantial factor in the abandonment of Vegadelphia 2.0,” the judge wrote.

Beyond Meat and Sonate may pursue further motions or appeals, according to the US alt-meat group’s stock-exchange filing on Tuesday (22 September).

The judgment comes as Beyond Meat continues to face declining sales and pressure on profitability.

In the second quarter of 2026, revenue fell 8.2% year on year to $68.8m, while gross margin declined to 8.5% from 10.6%.

The company recorded net income of $16.4m, compared with a $31.8m loss in the prior-year period, largely because of a $57.7m non-cash gain linked to conversions of its 2030 notes.

Adjusted EBITDA remained negative at $27.7m.

Beyond Meat expects third-quarter revenue of approximately $60m-65m.

CEO Ethan Brown said the company was working to “stabilise” its plant-based meat business while expanding into adjacent plant-protein categories.

https://www.just-food.com/news/beyond-meat-trademark-penalty-reduced/?cf-view

Just Food - September 24, 2026

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