08/11/2024
With a resolve for excellence and continuous personal development as a civil engineer, I opted a mix of my civil engineering career with a tech skill.
Digital marketing/content creation is a top choice for me as it serves as a tool to massively attract and capture potential clients(leads generation). My interest in digital marketing as a civil engineer will help improve my brand awareness, generate leads, drive traffic and massively increase my engagement with potential clients.
Over the past three weeks, I have been tutored on the fundamentals of digital marketing, competitors research, market research, creation of content calendar, understanding target audience and persona development, conversion of text content to virtual content, video content and interactive content using canva and CapCut, social media marketing, smart goals, audience analysis, search engine optimization and social media accounts optimization.
I am grateful to God for this opportunity and I look forward to gaining expertise in digital marketing/content creation.
