Sally Lawson

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Sally Lawson Founder of Agent Rainmaker, former ARLA President, Best Selling Author, Business Growth Expert

FIVE YEARS RUNNING! WE'VE DONE IT AGAIN!We are absolutely THRILLED to announce that Agent Rainmaker has been awarded Bes...
16/10/2026

FIVE YEARS RUNNING! WE'VE DONE IT AGAIN!

We are absolutely THRILLED to announce that Agent Rainmaker has been awarded Best in Sector at the ESTAS 2026, making this our FIFTH consecutive year!

To receive this recognition for five consecutive years is something we're incredibly proud of. It reflects the passion, commitment and hard work that goes into supporting agency owners and helping them achieve incredible things in their businesses.

And to have that recognised year after year makes it even more special!

But this award isn't just about us.

It's about the incredible agency owners who put their trust in us, the amazing people we get to work alongside and the entire Agent Rainmaker team who put so much passion and dedication into everything they do.

To everyone who has supported us, worked with us, voted for us and been part of our journey, THANK YOU!

We're incredibly proud of what we've achieved together, and even more excited about what's still to come.

Here's to five years running, and to continuing to raise the bar for our industry!

Thank you from us all at Agent Rainmaker!

WHAT A CONVERSATION WITH DANIEL PRIESTLEY YESTERDAY! And next Wednesday, I've got another brilliant guest joining me!Let...
16/10/2026

WHAT A CONVERSATION WITH DANIEL PRIESTLEY YESTERDAY! And next Wednesday, I've got another brilliant guest joining me!

Let me ask you something...

How many contacts are sitting in your agency's database right now that you've completely forgotten about?

Past enquiries, old conversations, people who showed interest but never took the next step. All sitting there while you're spending time and money trying to attract brand-new leads.

It makes you wonder just how much potential business is being overlooked!

That's why I'm so excited to be joined by email marketing expert Kennedy for Episode 4 of The Reborn Agency Live Series next Wednesday!

We're going to be exploring how to turn your database into something that actually drives growth, keeps your agency front of mind and helps you uncover opportunities you might not even realise are there.

Because sometimes, the opportunity you're looking for is already in your business. You just need to know how to unlock it!

NEXT WEDNESDAY | 21 OCTOBER | 3PM TO 4PM

It's completely free to attend, and I'd love you to join us!

Save your place here: https://rebornchallenge.co.uk/register

WE ARE LIVE! Come and join us!I'm sitting down with the brilliant Daniel Priestley RIGHT NOW, and we've got so much to g...
15/10/2026

WE ARE LIVE! Come and join us!

I'm sitting down with the brilliant Daniel Priestley RIGHT NOW, and we've got so much to get into!

We're talking about something that I believe every agency owner should be thinking about. Not just how to win more business, but how to build an agency that people recognise, seek out and genuinely want to work with.

What makes a business stand out? How do you create real demand? And what does it take to build something that's valuable beyond the work you put into it every single day?

These are BIG questions, and I'm so excited to explore them with Daniel!

We're live right now for Episode 3 of The Reborn Agency Live Series, and there's still time to jump in.

Come and join us!

https://rebornchallenge.co.uk/register

TODAY AT 3PM! I've got a brilliant conversation lined up with Daniel Priestley, and I really think you're going to enjoy...
15/10/2026

TODAY AT 3PM! I've got a brilliant conversation lined up with Daniel Priestley, and I really think you're going to enjoy this one!

I've spent years working with letting agency owners, and one thing I've noticed is that we can become so focused on the day-to-day running of our businesses that we forget to look at the bigger picture.

What are we actually building? What makes it valuable? And how do we make sure it stands out in a market full of competitors?

These are the conversations I LOVE having, especially with someone like Daniel, who has so much experience in entrepreneurship and business growth.

We're going to be exploring what it takes to create a business with real demand, a strong market position and value that goes far beyond its day-to-day operations.

And I want you to be part of it!

We're live TODAY from 3pm to 4pm for Episode 3 of The Reborn Agency Live Series.

If you haven't registered yet, there's still time to join us.

https://rebornchallenge.co.uk/register

See you there!

Sally

TOMORROW: I'm joined by Daniel Priestley, and we're tackling a question every letting agency owner should be asking them...
14/10/2026

TOMORROW: I'm joined by Daniel Priestley, and we're tackling a question every letting agency owner should be asking themselves!

What would it take for your agency to become the one landlords actively WANT to work with?

Because there's a big difference between constantly chasing new business and building an agency that naturally attracts it.

And if you're spending your time competing on fees, fighting for instructions or struggling to stand out in a crowded market, this is a conversation you need to be part of!

Tomorrow, I'm sitting down with entrepreneur Daniel Priestley for Episode 3 of The Reborn Agency Live Series, and I cannot wait for this one!

We'll be exploring how to create genuine demand, position your agency differently from the competition and build a business that has real, long-term value.

I want you to start thinking beyond simply winning the next instruction and towards becoming the agency landlords think of FIRST.

Thursday 15 October | 3pm to 4pm

It's completely free to join us, and I'd love to see you there!

Save your place here: https://rebornchallenge.co.uk/register

14/10/2026

I think a lot of letting agency owners are underestimating just how much work the PRS Database could create.

It's easy to look at the proposed database and think it's simply another registration requirement. But when you start looking at what could be involved in maintaining accurate information, managing updates and keeping everything running smoothly, it becomes a much bigger conversation.

And here's what I think agency owners really need to consider...

Who's actually going to manage all of this within your business?

Because every additional administrative responsibility takes time, and if we're not building efficient systems to handle that workload, it could quickly start eating into our team's capacity and profitability.

David Smith raised some really important points about this, and I think it's a conversation worth paying attention to.

Watch the full episode here: https://www.youtube.com/watch?v=hLfZEBL3BRo

I think one of the biggest misconceptions around AI is that it’s about replacing people.For me, it’s the opposite.The ri...
12/10/2026

I think one of the biggest misconceptions around AI is that it’s about replacing people.
For me, it’s the opposite.
The right use of AI should give your team more time to do the things only people can do well. Build relationships. Make decisions. Solve problems. Speak to landlords and tenants. Grow the business.
It’s the repetitive admin, the chasing, the remembering, the copying and pasting and the endless little tasks that I want technology taking care of.
That’s a huge part of how I see a Freestyle Business working.
Your people are still at the heart of the agency. They’re just no longer weighed down by work that doesn’t need their time, energy or attention.
And that creates a much better business for everyone involved.

10/10/2026

Letting agents, are you confident your team understands the new rental bidding rules?

Because some agencies are already making mistakes, and it's not necessarily because they're deliberately doing anything wrong.

The Renters’ Rights Act is changing how certain processes need to be handled, and something as simple as withdrawing a property, changing the advertised rent or communicating with applicants could leave an agency exposed if it's not managed correctly.

This is exactly why I believe agency owners need to look beyond the legislation itself and start thinking about how these changes will work in their businesses.

David Smith shared some really interesting insights into this during our conversation, and it's something every letting agency owner should be aware of.

Watch the full episode here: https://www.youtube.com/watch?v=hLfZEBL3BRo

Episode 2 with Dawn Bennett may have just ended, but the Agency Reborn Live Series is not slowing down.Next up, I’m join...
08/10/2026

Episode 2 with Dawn Bennett may have just ended, but the Agency Reborn Live Series is not slowing down.

Next up, I’m joined LIVE by Daniel Priestley for Episode 3, and this is going to be a BIG one.
If your agency feels like it is competing in an increasingly crowded market, how do you become the business people actively seek out rather than just another option?

Daniel and I are going to get into how you stand out, create genuine demand and build an agency with greater value, rather than constantly fighting for attention alongside everyone else.

This is about positioning your business differently, becoming known for something and creating the kind of agency people want to work with.

Thursday 15th October
3pm to 4pm
LIVE and online
Completely free to attend

Episode 2 has ended. Now it’s time to get your place booked for Episode 3.

Secure your free space here:
https://rebornchallenge.co.uk/register

Myself and Dawn are now LIVE, all the way from Spain!!Make sure to join right now for Episode 2 of the Agency Reborn Liv...
08/10/2026

Myself and Dawn are now LIVE, all the way from Spain!!

Make sure to join right now for Episode 2 of the Agency Reborn Live Series.

We’re talking all things tenancy management, including how to restructure your department for better efficiency, stronger compliance and improved profitability.

Join us live here:
https://rebornchallenge.co.uk/register

Address

Newton Court
Wolverhampton
WV95HB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441902420762

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