17/05/2026
MODULE 0: Principles and Fundamentals
27 activities – chapters
Welcome 🤗
* Marketing (Definitions, 4Ps, 7Ps, Marketing Strategies)
* Marketing Analysis & Positioning (SWOT, PESTEL, Porter’s 5 Forces, Positioning)
* Communication (Definitions, Types of Communication, Communication Model, Communication Objectives, Copywriting)
* Commerce (Definitions, Types of Commerce, Distribution Channels)
* Creating Marketing Offers
* Creating Commercial Offers
* Marketing Offer + Commercial Offer = Irresistible Offer
* Sales (Definitions, Sales Process, Closing Techniques)
* Branding (Definition, Brand Components, Brand Equity)
* Practical Session: Creating a Marketing & Communication Plan – Part 1
* Practical Session: Creating a Marketing & Communication Plan – Part 2
* Practical Session: Creating a Marketing & Communication Plan – Part 3