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Law business marketing in Vancouver 6-0-4, 6088 Beresford, Burnaby, BC (2026)

05/19/2025

10 Free Advertising Ideas For Small Business
by Brett Farmiloe

Small businesses have always faced the hurdle of competing with giant corporations whose advertising dollars alone are triple what they make in a year. The goal of advertising is the same no matter how much money you spend on it; to get noticed, get customers and keep growing.

There is a way to outsmart this system rather than outspend your competitors to achieve the same goal. Free or low-budget advertising ideas do exist and are readily available for small businesses to take advantage of if they put the effort in. We asked 10 small business professionals what they have found to be the best free advertising tactic to get customers. Save your money and get to work!

Email
Email is a great way to market, it's highly effective and free to get started if you chose a platform like Mailchimp. Use your own social media profile to start driving signups, then start sending a regular email to your audience. Make it personal, so you start to build rapport with your subscribers.
- Doug Dennison, MailNinja

User-Generated Content
User-Generated Content is the new word of mouth, and yes you can get it for free. When your audience interacts with your product or service via a picture on Instagram or a review posted on YouTube, you now have an even stronger, authentic voice added to your brand. I've seen brands have highly successful marketing campaigns and drastically improved click-throughs purely because they've stitched together just such content from their audiences. These creators quickly become cheerleaders for your brand because secretly, everyone wants their content reshared.
- Hana Ruzsa Alanis, Graphic Designer & Marketing Specialist

Give Away Something For Free
The best source for free advertising is giving away something for free. For our denture clinics, we provide patients with a free denture cleaning kit ($49 value) when they schedule a complimentary no-obligation consultation. Offering a free product or service can inspire a prospective patient to take the extra step of calling or sending an online request.
- Henry Babichenko, DD, European Denture Center

Become a Thought Leader
Many small businesses spend their time chasing marketing opportunities that are reserved for thought leaders. But, by becoming a thought leader, those marketing opportunities find their way to you so that you spend less time chasing the opportunities. So, how do you become a thought leader? For me, the answer was writing and publishing a best-selling book. By sharing quality content in a book format, I’ve found that people want to receive more content from me in the form of podcast appearances, speeches, and content contributions.
- Brian Greenberg, Insurist

Embrace The Power of Social Media
Oftentimes when small business owners think of social media, they believe it is an oversaturated market that only produces likes and not leads - but this is not the case! Social media is an excellent and free way to advertise your small business because there are zero barriers to entry and your reach is unlimited. To be successful, you simply have to be authentic and take the time to interact with your followers. With some of the biggest brands like Airbnb, Gymshark, and Glossier crediting their success to social media, I think this opportunity is one you can’t pass up.
- Nikitha Lokareddy, Markitors

Noncompetitive Partners
My best source for free advertising involves working with non-competitive partners. For example, I partnered with a professional organization that provides project management education. By promoting my business to the organization’s members, I grew my email list and used that list to sell my products.
- Bruce Harpham, Technology Marketing Consultant

Networking
Networking is a powerful tool when used the right way and can be a great channel for free advertising. I'm grateful for the connections I've made over the years that have led to referrals and a steady stream of clients. There are so many people that still show up to networking events (when we actually could "show up" to them) and you see and feel the desperation in them that they need business. Connect authentically, not everyone is a good customer for you, get to know others who you admire and share your values and they'll be your best referral sources. They are also willing to share your social media posts to increase engagement and new views which doesn't cost a thing… well maybe a glass of wine on occasion.
- Leeanne Gardner, Unbridle IT

Local Media
Kill them with creativity. I'm a huge fan of local media! They are always hungry for feel-good stories that are tied to the local community. You just need to give them a reason to cover you. Get creative, maybe linked to a community event or social cause. Join with others in the community so the story is bigger, thus more likely to get covered.
- Brian Cairns, ProStrategix Consulting

Leverage Connections You Already Have
One of the best ways small businesses can market themselves for free is to leverage the connections you already have. Ask satisfied customers to refer you to others or leave a positive review online. Reach out to partners to see about joint promotions to dip into each other's customer bases. If you're part of a local chamber or industry association, see if they will share what's new at your company to their social media audience and email lists. Offer to reciprocate sharing their promotions as well to create a mutually beneficial long-term relationship that you can draw on again in the future.
- Colton De Vos, Resolute TS

Word of Mouth
Since so many customers rely on reviews, it is so important to make sure you have a strong and positive online presence. A few tips I suggest are; make sure you promote your social media sites and encourage customers to write online reviews; utilize email newsletters that include links to your social media sites; include a link to your social media sites in your email signature. Additionally, make sure you are actively engaged and monitor your social media so potential customers can feel and see your value. When you are persistent with customer engagement and build positive rapport with them, they are likely to share their experience, bringing new customers in return.
- Jennifer Leicht, Marketing and Small Business Consultant

05/19/2025

Six Fundamentals Of Insurance Marketing
1. Fundamental of Insurance Marketing… People prefer to work with people they already know and trust. ! You need to set up a referral program!
2. Fundamental of Insurance Marketing… People Buy for Their Reasons, Not Your Reasons. how they will benefit from working with you. help with their financial problems. They want an advisor… not a salesperson. And, remember… “People don’t buy what they need! They buy what they want!”
3. Fundamental of Insurance Marketing… Repeat Business is a lot More Profitable than New Business. Finding and attracting new prospects costs 5-10 times more money than getting your clients to buy more from you. (Keep in touch with a monthly client newsletter)
4. Fundamental of Insurance Marketing… Some Clients and Prospects are More Profitable than Others. “You will get 80 percent of your business from 20 percent of your clients.”
5. Fundamental of Insurance Marketing… Differentiation is Your Key Competitive Advantage. You have to help your clients and prospects see and understand why they should buy from you- a client information booklet to explain how and why you help people!
6. Fundamental of Insurance Marketing… Perceived Value… Is Your Key to Increasing Your Profitability. You must define your target market carefully. Work on delivering high-value services to that market. Then keep telling your clients and prospects about it

04/15/2025

Buy Online s — Protect your home and favourite things. Get a quote and buy a policy online in 5 minutes.

Home Insurance Costs in Burnaby
The cost of home insurance in Burnaby, BC varies widely depending on the type of property and its location. Some of the larger homes in the Heights and Burnaby Mountain areas will feature premiums in the $8,000 to $10,000 range, depending on specific postal code areas.

When considering the approximate cost of homeowners insurance, it's essential to factor in the property's location, the value of the home, and the coverage level required. Whether you're insuring a condo or a larger home, understanding these variables can help you find the best policy to meet your needs.

→ Check out the average cost of home insurance in British Columbia

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How to Lower Your Homeowners Insurance Premium in Burnaby BC
Finding insurance for your most valuable asset isn't always straightforward, and the associated costs can sometimes be surprising. However, there are ways to manage and potentially lower your homeowners insurance premium in Burnaby.

Your Age
Many insurance companies offer a ‘mature age discount’ as part of their insurance application. Depending on the company, this could provide savings of up to 10% for those aged 65 or older.

Your Deductible
The deductible you choose for your policy inversely affects your premium. Opting for a higher deductible, such as $5,000, will lower your annual premium. However, remember that you will be responsible for this higher amount if you file a claim.

Credit Score
Nearly all insurance companies now use credit scores as a factor in calculating premiums. There is a strong correlation between a higher credit score and a lower likelihood of filing a claim. Individuals who consent to a soft credit check may save up to 15% on their annual premium if they have a solid credit score. Insurance companies will not increase your premium if you have a lower credit score.

Claims History
Insurance companies prefer clients who do not frequently file claims. To attract these clients, many offer a “Claims-Free Discount.” If you have had property insurance for years without filing a claim, you could receive a discount ranging from 5% to 15%.

Mortgage
While most property owners in Burnaby carry a mortgage, those who are mortgage-free can benefit from a mortgage-free discount of around 10% off the base premium. Insurers believe that individuals without a mortgage are likely more financially responsible, translating into more responsible homeownership.

Age of the House
Purchasing a brand-new home or renovating an existing one can qualify you for a ‘new home discount’ of up to 10% off the base premium from several insurers. Newer homes tend to have fewer claims, making them more attractive to insurance companies.

Alarms, Detectors & Security Systems
A secure home is attractive to insurance companies. If your residence features active smoke detectors, a fire alarm, and/or a monitored security system, let your insurer know. Many companies offer a 5-10% discount off your base premium for these security features.

Location, Location, Location
The location of your home significantly affects the premium charged by insurance companies. With a heightened focus on data, insurers know which postal codes in Burnaby are prone to burglaries, flooding, or earthquake damage. Before making an offer on a new home, reach out to us to assess the insurability of the property and how insurance companies rate your potential new home.

Coverage Options
Another way to lower the annual premium of your homeowners policy is to remove coverage options you don’t need. For instance, if you live in an area of Burnaby far from an earthquake faultline, you might opt to remove earthquake coverage from your policy. Similarly, if you believe your home is not at risk for overland water damage, you can exclude this coverage. However, before making any changes, consult with one of our insurance advisors to ensure you are not leaving yourself vulnerable to potential risks. Understanding the factors that influence home insurance costs and exploring ways to reduce your premium can help you secure the best coverage for your needs in Burnaby.

04/14/2025

You matter...

Until you multiply yourself by the square of the speed of light.

Then you energy.

04/08/2025

Easiest Way To Find Prospects That Need Life Insurance!
One of the biggest concerns for all families is to make sure they always have a roof over their heads… a place to live! It is something that just about everyone is concerned about, especially right now!

Do you want an easy way to find and attract quality life insurance prospects? Then you will want to use our mortgage insurance sales system to get in the prospect’s door.

Once you meet them, you will want to do complete fact-finding and listen to them. It is how you get people to know you, trust, like, and do business with you!

04/06/2025

Why did prehistoric animals look old compared to modern animals that look modern?

This is a baboon, as drawn by an anonymous artist. I’m sure you recognize this animal. But how about this next one?

Now what on earth is that thing? Some sort of reptile-mammal hybrid? A science fiction alien? Stumped, aren’t you? Well, that is indeed also a depiction of a baboon, drawn by artist C. M. Kosemen (published in the book All Yesterdays by Darren Naish).

Clearly that monstrosity is no monkey, at least not as we see it. But let me show you something:

That is a baboon skeleton (yes, I am aware it is a print, but it still summarizes the actual skeleton quite nicely). Now that you see that, which of the previous two renderings stays more true to the skeleton? I assume you said the latter. With that said, who’s to say that in 200 million years, when a future paleontologist discovers fossilized baboon remains, that’s not what their interpretation will be too? Consider the following:

This is the fossilized remains of a creature called Lycaenops, an animal known as a therapsid reptile which went extinct around 250 millions years ago. Needless to say, nobody has ever seen a Lycaenops in the flesh, but certainly that has not stopped scientists from imagining what the animal may have looked like in life. Currently, they have made several reconstructions of the animal, and overall we get a beast that looks a bit like:

That.

“So what?” you may be asking, “Isn’t that what prehistoric animals are supposed to look like?” Well, in short, no. In fact, in all likelihood the actual animal looked nothing near our naked mole-rat lookalike. But since scientists have very little to work off of besides the bare bones (and technically not even those), they tend to take a minimalist approach and “shrink-wrap” reconstructions. Thus, chances are that our current depiction of Lycaenops is to the actual animal as this:

is to this:

In short, it can really be summed up that the reason our current depictions of animals seem unrealistic and lack verisimilitude is because of a lack of detail, but at the same time, there really isn’t any detail to go off of when you’re trying to rebuild something from just its fragmented skeleton.

04/03/2025

What do engineers use calculus for?
We were building a nuclear power station. One part of a nuclear plant is the reactor building (sometimes called “the containment”). In many “western” sites, the containment structure is that big round building (we used to call it the “BRT”. Big Round Thing). Here’s a photo:

Anyway, the containment building is made of reinforced concrete and had to be poured in a “continuous pour”. The site actually built a concrete plant to supply the concrete. When the time came to start the pour, no one knew how much concrete it would actually take. The concrete engineer thought it would take some number of concrete trucks (I want to remember it was 5000 to 5500), however this was more than 4 decades ago.

The engineer was, however, smart enough to ask a person on his crew about this. Gary happened to have a master’s in math. Gary looked at the prints and came up with a shape profile of the containment wall. There is a process in calculus to “rotate” an odd shape to determine the volume using two integrals. Gary figured out it would take more than twice the number of trucks the engineer had “guessed”.

Q. Where in the Bible is the shape of the earth mentioned? I've heard people who believe that the earth is flat claim that the Bible says it is, but I can't find a specific passage that says so.?

03/29/2025

"Discovery Science" channel presents a talk titled "The Good Earth: Insights from Geology on the Design of Our Planet for Life". The speaker, whose PhD was in paleomagnetism, argues that geology can offer insights into intelligent design by examining the unique geological features necessary for a habitable planet and whether Earth is a "privileged planet".
Here's a summary of the key arguments:
•
Earth's Magnetic Field: The magnetic field, generated in the liquid outer core, acts as a "deflector shield" protecting Earth's atmosphere from the solar wind and shielding life from harmful solar and galactic cosmic radiation. While other gas giants have strong magnetic fields, Earth is the only terrestrial planet with a strong magnetic field capable of shielding life.
•
Plate Tectonics: Plate tectonics is crucial for recycling essential elements like carbon, calcium, sulfur, phosphorus, and nitrogen back into the biosphere, preventing their depletion in the oceans. It is also linked to biological productivity, diversity, and maintaining equitable temperatures. Earth is the only planet in our solar system known to have plate tectonics.
•
Liquid Water: Four criteria are necessary for a planet to have sufficient liquid water for advanced life: capturing enough water during formation, its migration to the surface, its retention over time, and existing as a liquid within the circumstellar habitable zone. The origin of Earth's water is a "mystery" because the nebular hypothesis suggests that inner rocky planets forming inside the frost line should have little to no water. While comet delivery is insufficient, a recent hypothesis suggests enstatite chondrite meteorites from the inner solar system might have delivered hydrogen (a component of water), though how these meteorites retained it so close to the sun remains unexplained. Earth is unique among terrestrial planets in having large amounts of water and in retaining it over time, unlike Mars and Venus.
•
Earth's Atmosphere: Many aspects of Earth's atmosphere appear "well designed for life".
◦
Atmospheric Pressure is light enough for evaporation (driving the water cycle) and heavy enough to destroy most incoming asteroids.
◦
Earth's Gravity is strong enough to retain crucial gases like oxygen and nitrogen but weak enough to allow the loss of flammable light gases like hydrogen and helium.
◦
Atmospheric Composition is crucial. Oxygen levels (around 21%) are a "sweet spot" high enough for respiration but not so high as to cause uncontrollable fires or toxicity. Nitrogen (78%), though not directly used for respiration, serves to dilute oxygen, is diatomic (blocking harmful EM radiation without excessive greenhouse effect), has a similar density and polarity to oxygen (allowing for proper mixing), and crucially, contains nitrogen atoms essential for amino acids and DNA, which are made accessible to the biosphere through nitrogen-fixing organisms. Earth is the only planet known to have an N2/O2 atmosphere capable of supporting advanced life.
◦
There is a "triple convergence" of electromagnetic radiation in the visible light spectrum: it is needed for photosynthesis and vision, it is the peak emission of the sun, and it is permitted to pass through the atmosphere.
•
Global Thermostat: Plate tectonics, the recycling of carbon dioxide (a greenhouse gas), and the presence of large amounts of liquid water work together to create a global thermostat that helps maintain a constant temperature on Earth.
•
Conclusion: The speaker concludes that Earth possesses a unique combination of properties that make it exceptionally well-suited for life, suggesting it may be more than just a "lucky planet" but perhaps designed. They also briefly touch on aesthetic arguments for design,

03/28/2025

Why does prime rib taste better than a ribeye steak even though it's the same cut of meat?
I’ve read many of the comments on this topic, and I believe my offering here can be helpful.

I worked in food service for 14 years and held the title of Executive Chef at two American institutions. The most notable was at the Augusta Country Club in 1987 up to the Masters’ Golf Tournament of April 1988.

The grilling, broiling, or searing of a Rib Eye steak will bring a distinct flavor to the flat surface of the cut, which is common for all beef seared grilled or broiled. However, that flavor will not be present along the outer perimeter of the cut, and tenderness is not guaranteed, especially once it cools down. (I’ve had to use a jacquard tenderizing device on some.)

A roasted Prime Rib can be prepared in an oven to achieve a dark brown upper/outer surface and can then be placed under a broiler/salamander to add more of that coloring/flavor to the outer surface. Also, a sliced Prime cut can be seared to get that browning onto the face of the cut. Au Jus is a lesser preferred option for me in that it “waters” the flavor as it rinses off some of the rub/seasoning.

Now, just last year I developed what I believe is the pinnacle of prep for Prime Rib. (I moved away from buying ribeye after I got less-than great results in tenderness after paying a high price per pound.)

What I did was to season a whole Prime Rib with a plain mustard binder, and my custom rub. THEN I thoroughly pierced the entire Prime with a long skewer to promote self-basting INSIDE the cut. The final step is the “ringer.” I put the Prime into my Cuisinart pellet smoker on 250 degrees, until the core temperature reached 200 degrees. (about 10 hours) I use dark wood pellets like Cherry, or a dark fruit blend. The outer surface comes out as dark as any sear. The smoke ring all around the Prime is always at least 1 centimeter wide, and the inside is always full of flavor!

Some of my guests who like rare meats believed they got rare from me. “Rare” is (arguably) around 165 degrees internally, but my Prime at 200 degrees was so tender, juicy and flavorful inside and out, that it pleased all my guests.

I am retired from my career, but I’ll be smoking another Prime Rib for visitors at my home next week!

03/26/2025

How the cold was fought in the Middle Ages

In the Middle Ages it was freezing cold! There were no radiators, no glass in the windows, and so the houses were constantly crossed by drafts. The issue of windows is one of the first points addressed: if today it seems obvious to us to have glass to isolate the inside from the outside, in the Middle Ages it was not at all like that. The windows, when present, were small and, instead of glass, there were wooden shutters or oilcloths. You had to choose between letting in the light and the cold... or neither.

Glass was an expensive and rare material. It appeared in cathedrals around the 10th century, but in private homes it arrived only after 1300, and in any case it was the prerogative of the wealthy. Even when present, glass was opaque, of poor quality and often held together by lead grids. Its popular diffusion occurred only in the modern era.

How were houses heated?

Fireplaces, as we know them today, did not develop until 1200. They are probably an Italian invention, since the first written records come from documents of the Ancient Maritime Republic of Venice. Before this innovation, families would light a fire directly in the center of the room to keep warm and cook. Smoke would escape through holes in the roof, which made the rooms constantly smoky. The lack of chimneys meant that, even if you were warm, you were exposed to smoke for most of the day.

The construction of the houses itself did little to maintain heat. Medieval houses were often made of wood and poorly insulated, a real problem in the colder months. Even at night the cold gave no respite. Keeping the fire lit while you slept was risky, due to sparks and the possibility of fires.

The solution?

Cover up as much as possible in bed. Men and women in the Middle Ages slept under heavy blankets and wore caps to cover their heads, which had to remain uncovered during the night for obvious reasons.

The anecdote about canopy beds is curious, often considered an aesthetic whim. In reality, they were extremely practical: the curtains that surrounded them served to retain heat and protect against the cold and drafts. It was not a question of luxury, but of survival. The richest, moreover, covered the walls with tapestries and heavy curtains to limit the entry of cold air.

These anecdotes make us understand for the umpteenth time that we were lucky to be born in this historical era, where we have the tools to fight the cold in a much less complex way than in the last millennium.

03/26/2025

The Rules To Navigate What Comes Next
I have often provided you with our rules for investing and managing client portfolios. If you have not read them before, you can find them here.

1. The one thing separating investors who continually procure a net profit is not a question of superior stock selection or timing. Instead, they know how to capitalize on success and curtail failure.

2. The key to success in the battle for investment survival is the willingness and the ability to hold funds uninvested while awaiting real opportunities.

3. Maintain a well-diversified portfolio
Diversification is the process of spreading your money across different investments in a single portfolio. During volatile markets, some investments may underperform while others outperform, which has certainly been the case thus far in 2025.

As shown below, many international markets have performed well since the start of the year through March 11 despite what’s happening in Canada and the U.S. The same can be said about Japanese and emerging markets stocks, if to a lesser extent. Country-wise, some of the stand-out performers include China, up 18.87%; Germany, up 18.65%; France, up 14.29%; Hong Kong, up 9.80% and the U.K., up 9.13%. In comparison, Canada is down 1.49% and the U.S. declined 4.48%.

Better results overseas

Year-to-date total returns across select equity market benchmarks — December 31, 2024 to March 11, 2025

Is the correction over? Honestly, I nor anyone else knows with certainty.

The difference between successful investing often comes down to the straightforward reality of controlling our emotions and honestly assessing risk.

Although it may seem contradictory, embracing uncertainty (like today) reduces risk, while denial increases it. Another benefit of “acknowledging uncertainty” is it keeps you honest. A healthy respect for uncertainty and a focus on probabilities drives you never to be satisfied with your conclusions. It keeps you moving forward to seek more information, question conventional thinking, continually refine your judgments, and understand that certainty and likelihood can make all the difference.

The key takeaway? Don’t fear risk — understand, manage, and use it to your advantage.

Law business marketing in Vancouver 6-0-4

05/19/2025

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