11/02/2026
"We urge all Australians to think twice before clicking on ads they see on social media which claim to be from a boutique business based in a local town or city,” ACCC deputy chair Catriona Lowe said. “The websites often use a similar format to many other online stores, advertising high quality boutique clothing at heavily discounted prices. However, when the product arrives in the mail, consumers report receiving cheap, mass-produced products that have been sold at an inflated price and do not fit their advertised quality or description.”
"The ACCC recommends staying vigilant. Some signs a business may be a ghost store include: a non-Australian domain (.com rather than.com.au); suspiciously low prices; no accurate local contact information; a returns policy that says customers must send items back overseas; a fake backstory relating to the closure of the business; and Meta ads that use a closing-down sale as a hook.
If you think you might be interacting with a ghost store, consult review sites like Trustpilot, use the Internet Archive’s Wayback Machine to check when the site came online, check the business name on the Australian Business Register lookup, or use reverse image search to see if product photos are listed elsewhere."
https://www.accc.gov.au/media-release/consumers-warned-about-ghost-stores-imitating-australian-businesses
https://www.broadsheet.com.au/featured/ghost-fashion-stores-scam
The ACCC is warning consumers about the operators of four websites allegedly misrepresenting themselves as local businesses, also known as 'ghost stores'.